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Social Media

Intro to Inbound: How Social Fits In

By Megan Prangley | April 29, 2016
Not on social media? Do you laugh in the face of tweeting or sigh about Facebook posts? Like it or not, social media is a necessary part of the inbound methodology. According to HubSpot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. You may be able to write a great blog or eBook, but without social media, your content is at a stand still and you’re losing leads rapidly.  

Inbound Marketing

Optimize Your Business Blog for Lead Generation

By Amy Post | March 24, 2016
You know that creating a blog for your business is one of the key elements to launching an effective inbound marketing strategy. But, as you probably know by now, gaining leads from it doesn’t happen without some work. You might be wondering how you go about doing this so you gain maximum results for your efforts. Well, one of the key elements is blog optimization.

Inbound Marketing Tips

How Inbound Marketing Increases Revenue

By Amy Post | May 20, 2015
Not that long ago, most marketing professionals focused simply on buying random email lists, purchasing banner ads and investing thousands into direct mail campaigns as their marketing efforts. Obviously, with the growth in social media, online searching and targeted email marketing, everything has changed. Today, targeted traffic is king, and businesses are looking for ways they can find the potential customers who are clearly interested in their product or service and are also getting ready to buy. The process smart marketers are finding to facilitate this targeted process is called inbound marketing. So how does it work so businesses like yours can see measurable revenue growth? Here’s how it’s done:

B2B Marketing

How Does an Inbound Marketing Campaign Boost Business?

By Beth Jackson | April 29, 2015
What can an inbound marketing campaign do for your business? Good question.   Inbound marketing is a comprehensive strategy that allows you to improve your digital marketing to bring in more qualified leads in less time. It is not like the traditional ad campaign you may have run in the past that relied on reaching as many people as possible and hoping that the right ones would come to you. Inbound marketing is highly targeted, meaning it aims to reach those people you already know have a need for you and it can reach them quickly and effectively, ultimately generating revenue faster.  

B2B Marketing

How Does Your Website Architecture Influence Your Customers?

By Beth Jackson | April 27, 2015
Have you ever clicked on a site and become immediately frustrated with the complicated layout and poor design? You know how this makes you feel, so why give your prospective clients that impression? The truth is, the way your website looks does matter to your customers. Information architecture is the way in which your website is set up and it has a huge effect on your audience. It is the way you organize and label the individual components of your site such as your main menu, your blog, and even the way content is displayed to your readers. Ultimately, your website architecture can define how well you nurture your site visitors into making a buying decision with your business.

Inbound Marketing Strategy

The Importance of an Experienced Inbound Marketing Team

By Beth Jackson | April 23, 2015
In any industry, marketing is incredibly important. But as marketing trends shift, it can become difficult for a company to create fresh, effective marketing campaigns on their own. For instance, inbound marketing comes with a whole new set of rules and data that can be a challenge for traditional marketing teams to grasp. A skilled inbound marketing team can help you determine the right types of advertising, build an effective marketing plan, and more.


How Does Content Analysis Help You Get to the Next Level?

By Beth Jackson | April 20, 2015
If you are new to the content analysis world, then you know how difficult it can be to keep up with it when you have no idea what you are doing. Many businesses struggle with their content and look for ways to take it to the next level.