Millennials: we’re everywhere! We’re even the largest section of the American workforce — 56 million of us as of 2017 (statistics on how many participation trophies that accounts for is unavailable at this time ;-). We’ve already ruined the paper napkin industry, what are we coming for next? With the oldest millennials turning 38 in 2018, more of us are entering leadership roles in the workplace and involved in making purchasing decisions for our companies. And so the story goes: the entrance of the millennial presents a challenge to the way things were done before.
Scenario A: you’ve been working on your inbound marketing strategy and your efforts have paid off. You’ve been watching the leads roll in from several channels, but after you give yourself and your team a (well deserved) pat on the back, you have to figure out what to do with them. Scenario B: you’ve been doing inbound for a while, but you hear from a coworker that Sales doesn’t think the leads you’re sending along are worth their time. Either of those sound familiar? You’re not alone. Defining what makes a lead qualified is a difficult task - but if you’re a HubSpot user, you’re in luck: leveraging the Lead Scoring tool makes it easier.
Happy April! It’s hard to believe that three months of 2018 have already flown by, but with Q2 starting, now’s the perfect time for some marketing strategy spring cleaning. It’s normal for the year to start off strong when you’re full of new ideas, energy, and drive. But then time passes, and the results aren’t as good as you thought they’d be. No worries! Here are four tips to get yourself back on track and start this next quarter right:
When inbound marketing was the new kid on the block, everyone wrote their 500-word blog posts weekly and slapped a form in front of an eBook, and that worked - for a time. Nowadays, the same old inbound cookie-cutter approach doesn’t quite “cut it” anymore, but many marketers are still learning about early success and thinking those same old strategies get results. Are you making the same mistakes?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.
Welcome to August, Grand Rapids marketing friends! One housekeeping note first, we will be moving the marketing planner from publishing on Monday's to Friday's to service our blog subscribers a little better. That way, they know a little earlier about the upcoming events when they receiving the weekly blog update email from us on Friday's.
Greetings, fellow Grand Rapids marketing gurus! Just because vacations are in full-force right now doesn't mean there isn't time to take some time for a networking event or two, right? ;-) Or, for those of us who aren't in vacay-mode quite yet, it's time to make some things happen now for when that time comes! Here are some of the Grand Rapids marketing events you won't want to miss this week:
Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid: