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B2B Marketing

Why Most Manufacturers Are Failing at Inbound Marketing

By Gillian | June 9, 2015
As a manufacturing company exploring the possibilities of inbound marketing, you may consider yourself well ahead of the curve and you're not wrong. But the truth is that even for manufacturers who are actively engaged in inbound lead generation, finding and tracking success is easier said than done. Yes, most manufacturers are currently failing at inbound marketing. But don't take that as a sign that inbound marketing strategies don't work. Instead, read on to find out why this failure is so prevalent and what you can do about it.

Inbound Marketing for Manufacturers

Top 10 YouTube Marketing Channels for Manufacturers

By Gillian | May 28, 2015
YouTube has become an essential platform for digital marketing. The ability to create and upload video content makes it that much easier to reach and engage with potential customers across any industry. Of course, the fact that YouTube is such a valuable tool also means that you could spend a year watching YouTube videos and not even begin to scratch the surface of the available content. That's why we have put together a list of channels that can be particularly helpful for manufacturing marketers. By no means is this an exhaustive list, but it's certainly a good start if you're new to using YouTube to learn about marketing, manufacturing, and news.


Why Inbound Marketing for Manufacturers Works

By Gillian | May 21, 2015
Manufacturing companies need inbound marketing. It's not a matter of "if" because it is simply true.  But as a manufacturing marketer, you may not yet be familiar with the inbound marketing methodology. Or you might have some idea about how inbound marketing works, but you can't see how it will work for you.


B2B Inbound Marketing for Manufacturing Companies

By Amy Post | May 6, 2015
If you’ve stumbled on over here, you’re probably someone leading the marketing efforts of a Business-to-Business (B2B) manufacturing organization where you market and sell to other businesses. You might be getting curious about this thing called ‘inbound marketing’ and why you keep hearing about it revolutionizing the manufacturing industry. We'd love to help you understand what's going on! 

Inbound Marketing for Manufacturers

Facts About Marketing for Manufacturing Some Believe (But Shouldn't)

By Kathy Hemsworth | April 22, 2015
Marketing for manufacturing can be a hard sell, but it is ultimately beneficial. Some managers in the manufacturing industry don't see the need to market their products and services because they feel that marketing is the distributor's job. But when a manufacturer invests in their marketing, they will quickly find that:

Web Design

How to Make Your Website Easier to Navigate

By Beth Jackson | April 10, 2015
One of the things that will drive readers away from your website is a website that is not easy to navigate. If your site has trouble getting from one page to the next or your links do not work, you will begin to notice that your reader following diminishes.

Inbound Marketing

10 Manufacturing Blogs that Are Influencing Your Industry

By Gillian | October 8, 2014
The manufacturing industry, varied as it may be, has been a cornerstone of the U.S. economy for hundreds of years. While that certainly gives your business plenty to build on, it also makes it easy to get trapped in old habits. One great way to stay on top of your game, and make sure that you're in the loop when it comes to developments in manufacturing, is to read a manufacturing blog, or even a few of them, regularly. Take a look at the links below for some ideas. You might even be inspired to start blogging yourself!