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Inbound Marketing

Why Buyers Don’t Care As Much About Price Anymore

By Amy Post | July 27, 2017
  Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)


10 Stats that Prove Why Manufacturers Need Inbound Marketing

By Lauren Wantroba | April 5, 2017
Not sure if inbound marketing is for you? Don't think your potential customers are online searching for you? Take a look below at some statistics that will make you think twice!

B2B Marketing

4 Ways B2B Furniture Manufacturers Can Use Video

By Lauren Wantroba | February 17, 2017
If you don’t have some type of video on your business website, you are definitely missing out on an incredible marketing opportunity, but the good news is, it’s not too late to start incorporating video into your plans. According to HubSpot, 96% of B2B organizations use video in some capacity in their marketing campaigns, to which 73% report positive results to their ROI. For B2B furniture manufacturers, some will hear about video marketing and will turn away thinking they don’t need it, when statistics show they do. With more and more information being provided online, most buyers are 90% of their way through the purchase process before getting a sales rep involved, making video a crucial step in getting the correct information out to your target markets.

Inbound Marketing

How to Implement Inbound Without A Marketing Team

By Amy Post | January 12, 2017
Having a dedicated marketing team to devise, plan, and execute strategic inbound marketing plans can work wonders for companies of all sizes - including manufacturers. But, how many manufacturing businesses do you know have the budget to have a fully-staffed in-house marketing team? Unfortunately, not all that many.


Understanding How to Sell Through Distributors

By Shawn Persons | March 4, 2016
Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of this relationship. At the core, is understanding that your distributors are an extension of your business and not a separate entity. The more you connect with your distributor base and their role within your sales channel, the more you both stand to profit. Following are some essential keys to understanding how to sell through distributors and develop a strong, effective network.

Inbound Marketing for Manufacturers

Do Websites Matter for Manufacturing Businesses?

By Katy Allaire | February 17, 2016
Having a website allows potential customers to get to know your brand and what you offer. Unfortunately, there are many industries that do not think a website will benefit their business. For instance, many manufacturing brands have been slow to adapt to new manufacturing marketing tactics. Consumers are going online and performing preliminary research on brands before ultimately contacting them -- and this is true in both B2C and B2B purchasing. Read on to discover tips and tools to creating a website for your manufacturing business that will speak volumes of your brand.

Inbound Marketing for Manufacturers

How Inbound Marketing Works for Distributor Sales

By Amy Post | February 11, 2016
To begin identifying how to leverage inbound marketing in distributor sales, let's first define what these important terms mean in the world of distributor sales:

Inbound Marketing

5 Stats That Prove Manufacturers Need Inbound in 2016

By Amy Post | October 15, 2015
Ah the manufacturing industry, you all are an intelligent, interesting (and sometimes maybe even a little stubborn) group of businesses. For several years now, marketing agencies like ours have been working to get the message of inbound marketing to manufacturing companies so they can understand the many benefits it can offer them. We often get resistance because: “inbound doesn’t make sense for our business, we are far too complex.” But now, not only do we know that inbound strategies can work for manufacturing, but HubSpot has given us a 76-page document to prove it works for any nay-sayers out there.