This post was originally written in 2014, but was updated in late 2017 for accuracy and comprehensiveness. There's nothing more frustrating that pouring hours, days, or weeks into any professional effort and then never getting any feedback or update on the results of those efforts. It's no different with digital and inbound marketing efforts. If you and your team are spending time on digital marketing and money on marketing automation tools like HubSpot, you want to know if it's actually working. Luckily, there are all kinds of tools and tricks to help you quantify your results. Here are four absolutely essential metrics for inbound and digital marketing measurement:
As you can see, this blog was originally written in 2013. You might be thinking, "that's too old!" But rest assured, we updated it in late 2017 for accuracy and comprehensiveness for today's inbound marketing landscape. Enjoy!