Earlier this year the SEO world was abuzz with news that there might be another Google algorithm update rolling out. Search fluctuations are extremely common, as the search algorithm is almost constantly being fine tuned -- but this time it does indeed seem that there was a significant change. For one thing, it was confirmed that Google Panda has now been integrated into the Core Algorithm. These changes mean Google is becoming even more serious about quality content. Google is constantly working on additional algorithmic changes to help high-quality sites get more traffic from search. So what is Panda and how does this affect your site’s search rankings?
A few months ago, we posted what causes Google Penalties. But since the Google algorithms are constantly changing, there is always room for further explanation. In this post we will break down the basics of what a Google penalty is and what might be causing them for your site.
Today is the day. If you haven't heard, April 21st marks the beginning of the Google mobilepocalypse for sites that haven't yet optimized for mobile. The blogs are calling this google update mobilegeddon, though Gizmodo notes that "seems a tad over the top." In fact, it's a shift in Google's mobile algorithm that will reward pages that use mobile-friendly designs and could hurt rankings for those sites that are not optimized for mobile viewing. Google went live with this update today, though it will likely take a few weeks for all the effects to be felt. So whether this is the first you've heard of mobilegeddon or you just want to be sure you're doing everything you can to boost your mobile search ranking, here are five things you absolutely must know and do right now.
Although it’s been about three years since the first Google Penguin update was introduced to the public; many people became aware of this algorithm update few months ago. No matter if you have heard about it or not, the truth is that many webmasters have experienced its influence on their websites.
There is huge number of webmasters and bloggers who are trying to recover after Google Penalties. According to some statistics between 5% and 35% of websites are affected in a negative way every time Google uses its Google Panda algorithm update. Many bloggers and webmasters are unaware that their websites belong to the group of penalized websites.
Google is one of the biggest web searching platforms out there. The algorithms they use in their web crawling programs are updated throughout the year. Some years they can undergo over 500 different updates, though most of them are not visible to the average user. Certain updates are significant and given designations such as Penguin and Panda. These major updates can have a serious impact on how sites are index and classified for searching purposes.
About once a year, Google gets out their toolkit and updates their search algorithm. This algorithm, if you don’t know, is the technology behind Google’s search engine. It is what provides relevant search results to users based on their search query. Google updates this algorithm frequently to combat black-hat SEO tactics, and to make sure that website owners can’t manipulate the system. In their most recent update, nicknamed Pigeon, Google focused a lot more effort on providing relevant search results for local businesses. Today we’re going to take a deeper look at the September/October 2014 Google Pigeon 3.0 update.
If you have some basic knowledge about SEO you have probably heard about the term Google Panda. But let’s see what exactly is Google Panda. Google is the most popular search engine in the world and in order to keep its quality and allow users to get the most relevant results, this search engines has decided to update its algorithm and the process is called Panda update. The first Panda update was announced on 24th February 2011. Since then there were several Panda Updates. It is interesting that Google uses few other changes in the algorithm like Google Penguin for example in order to get similar effects. The latest Google Panda is Panda 4.1. This algorithm update was announced on September 23rd 2014. The developers in Google announced that this would be a major Panda update which includes and algorithmic component too. According to the experts working in Google around 5% of the queries will be affected. What is interesting is that the people from Google said that this update will be a slow rollout and site owners are still waiting for the effects even after one month. All the people that could possibly be affected by this update – mostly people working with SEO – are discussing these changes on forums, social media and other places where they can share their experience. Some of them say that they have noticed the first effects and while some are saying that their ranking has dropped others are satisfied with their new higher ranking. In case you are witnessing a lower amount of traffic, and you think that your website is following Google rules, (especially when it comes to those rules covered by Google Panda update), don’t blame Panda. Google is constantly working on improving their algorithm on daily basis. So, chances are that your ranking and traffic is affected by some other update. Don’t rule out the possibility that the traffic is decreased because of some changes you have done on your website (layout changes, marketing campaigns etc.). Although Panda 4.1 started on September 23rd 2014, the changes are still rolling out. This is a really thorough update and this is why the effects are becoming visible after few weeks. It is good to know that the previous version of this algorithm update – Panda 4.0 was announced on May 20th, 2014. But, what is interesting is that this update and its effects were noticeable within a week. Many website owners are unaware that between Panda 4.0 and Panda 4.1 there were series of smaller updates in the algorithm and this is something that was confirmed by Google officials. They only announce these updates when more than 2-3% of the queries are affected. But even if we are talking about 0.5% of search queries, the traffic to your website could be seriously affected. This means that website owners and SEO experts should constantly work on improvement of their content and they should follow Google’s instructions. Throughout all Google Algorithm updates, ManoByte can help your business create an online marketing and content strategy that will help your website see rankings that last. Contact us today to learn more.