For Sales Directors

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building products brand.

There are twelve primary challenges facing most architects in 2022. We can categorize each as either Pragmatic Challenges and Idealistic Challenges.

Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outside Yourself Remove Friction Improve Salespeople’s Business Acumen

When considering residential and commercial builders as the end user of a product, it is your role as a manufacturer to help them sell more buildings, sell more profitably, and reduce their business risk.

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching eCommerce for Building Products and shares the 6 Most Impactful Features Customers Want. Let's dive...

Sometimes it takes a little more "umph" to get your channel partners motivated to educate their prospects further about your offerings and have preference for selling your brand over your competitor's brand. SPIFFs are a tactic to consider.