For Channel Managers (4)

Building materials manufacturers and their direct and indirect sales reps often get the short end of the stick when general contractors and architects disagree on product selections.

The level of communication and how well you compile marketing collateral for your partners to use is equally as important as the quality of your physical construction product is. You take pride in your products and you should take pride in how you pr...

You can improve your channel sales through contractors by understanding they are often artists at heart, not salespeople or accountants. When you help them become better business owners, you'll build loyalty to your brand and as their book of busines...

Marketing in an indirect sales channel is no easy feat. The channel manager has little visibility to their end users, and they have to rely in part on their channel partners to effectively market their products in order to close sales. How do you as ...

Amy Balk, the Director of Marketing at Hoekstra Transportation, Shares The Daily Challenges as a Channel Partner That Manufacturers Can Implement Strategic Solutions To Improve Their Channel Relationships and Results.

Building materials manufacturers often struggle to engage partners and increase indirect sales revenues from their distribution channel. To bridge the gap between yourself and end consumers created by incomplete product positioning by one-step and tw...