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Sometimes it takes a little more "umph" to get your channel partners motivated to educate their prospects further about your offerings and have preference for selling your brand over your competitor's brand. SPIFFs are a tactic to consider.

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns when your partners are enabled to sell more, sell better, and communicate active sales deals to you.

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors and value-added resellers, lag behind companies who sell directly to customers when it comes to reacting to trends in buyer behavior. It’s no s...

A savvy building products manufacturer will have mastered channel-wide listening and cross-departmental collaboration. When you listen and respond accurately to the challenges facing every customer in your channel, your materials will be on track to ...

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that generate product preference, and engaging each customer segment with timely information through your w...

If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wondering what the point really was. While trade shows can feel like a blur once you get back to your of...

Channel Growth Readiness Checklist and Self-Assessment Tool

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