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For Channel Managers

What is Channel Enablement? Channel enablement is the process of providing channel partners with the information, content, and tools to help them sell your products more effectively. Much like sales enablement, channel enablement provides your distri...

It's entirely possible you've already tried various out-of-the-boxpartner relationship management (PRM) solutions, yet you've been unable to find the right fit. There's a reason for that—these off-the-shelf platforms try to cram your business into a ...

Following in step with the progression of other industries that leverage distribution partners to go-to-market, the building materials industry is facing the new task of re-tooling existing indirect distribution models and partner programs to form ec...

Sometimes it takes a little more "umph" to get your channel partners motivated to educate their prospects further about your offerings and have preference for selling your brand over your competitor's brand. SPIFFs are a tactic to consider.

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns when your partners are enabled to sell more, sell better, and communicate active sales deals to you.

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribution channel can use to communicate with their channel partners. Although they look and sound simila...

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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