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Following in step with the progression of other industries that leverage distribution partners to go-to-market, the building materials industry is facing the new task of re-tooling existing indirect distribution models and partner programs to form ec...

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against Disruptors, and Reallocate Traditional Marketing Funds to Digital in the New Channel Sales Landscape...

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns when your partners are enabled to sell more, sell better, and communicate active sales deals to you.

The Whizard Summit has been hosted by Building Materials Marketing & Sales Consultant Mark Mitchel bi-annually for as long as we can remember. This December, join in for a celebratory and final Whizard Summit by hearing from top consultants in th...

Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game is played.

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market position as research report after research report over the past two years show the same trends acce...

Channel Growth Readiness Checklist and Self-Assessment Tool

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Does your current channel strategy align with what your customers expect from you?

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