Digital for Building Materials

Process | For Channel Managers | For C-Level Executives

20+ Components of Successful Channel Management

To be successful at managing your channel distribution strategy requires intentional management by you, the manufacturer, and yields highest returns w...

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For C-Level Executives

Kevin Dean Speaking to BPMs at The December 2021 Whizard Summit

The Whizard Summit has been hosted by Building Materials Marketing & Sales Consultant Mark Mitchel bi-annually for as long as we can remember. Thi...

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Looking Ahead | For C-Level Executives

Looking ahead: What Manufacturers Should Learn From Nest Thermostats

Nest thermostats are a prime example of how the door is wide open for Tech-Minded entrepreneurs, start-ups, and investors to change the way the game i...

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Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

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Podcast | For C-Level Executives

Creating a Connected Channel Experience | Jay Skinner Hosts Kevin Dean

Our very own Kevin Dean will join Jay Skinner, host of the Buyers and Sellers Show on Friday, September 10th to address one of the most pressing chall...

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Podcast | For C-Level Executives | For Marketing Directors

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...

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Process | People | Technology | For C-Level Executives

Overcoming the Many Challenges of Channel Marketing

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, ...

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Podcast | People | For C-Level Executives

Mark Mitchell Hosts Kevin Dean on Building Materials Sales and Marketing

On July 8, 2021 Mark Mitchell hosted our very own Kevin Dean on his podcast for building materials sales and marketing executives. The pair addressed ...

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Podcast | For C-Level Executives

Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his behind the scenes experience...

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