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What Facebook Algorithm Updates Mean for Your Social Strategy

By Katy Allaire | October 1, 2015
Social media platforms are continuously seeking ways to make networks more user-friendly. This can sometimes result in changes that require a shift in a brand's online marketing strategy. Facebook is notorious for updating its website to give users a better experience. Unfortunately, for many business and companies using Facebook as a way to market to consumers, these changes have a less than desirable effect on reaching their Facebook audience.

Inbound Marketing

Setting Up a Facebook Page for Lead Generation

By Gillian | January 1, 2014
In starting up your social media presence - or just working to make it more effective - you don't want to neglect Facebook. In fact, it has been reported than more than 10% of an average person's internet minutes are spent on Facebook. That means ample time to get your message out, but it also means plenty of competition for your attention. You want to get the most out of Facebook that you can and that means leads. So how can you set up a Facebook page that maximizes leads for your business without sucking up all your time and energy? We've got some ideas that will help.


Social Media: 4 Statistics That May Surprise You

By Gillian | December 5, 2013
If you're reading this blog, you're at least a little curious about social media and social media strategy. Maybe you've dabbled in Facebook or sent a tweet or two but you're still a little reluctant to go the whole hog. It seems like a lot of time and effort and who's to say they'll be any benefit? Can't you just stick to your old marketing methods? Or pay for a few Google AdWords? Sure. Of course, you can. But if you're ignoring social media, you're doing a huge disservice to your brand. And here's why.  


The Value Engaging Content- Video Ads on Facebook

By Gillian | November 18, 2013
Advertising on Facebook has already become a priority for many companies, with the site's quarterly ad revenue topping $1 billion. It's no surprise that so many advertisers have chosen to spend their ad dollars on the social network, due to its colossal reach, but soon big spenders will have a new way to reach Facebook's massive audience and get them to use engaging content: including video ads.


Facebook Announces "Verified" Pages and Profiles

By Kevin Dean | June 2, 2013
We’ve all searched Facebook for a popular celebrity or business. But when you get 12 profile matches all claiming to be that celebrity or business, how can you tell which profile is real? Enter Facebook verified accounts. Facebook verified accounts are designed to help users identify authentic users. When a user sees a blue check mark on a profile page, he or she will know that is the real profile page for that person or business.


Is There a PERFECT Facebook Post?

By Gillian | April 26, 2013
There are a lot of qualities that make up a good marketer, but perhaps one of the most important is flexibility and adaptability. This has never been more true than with the advent of social media marketing with its consistently fluctuating landscape and ever-changing best practices. Still, it's important that as a social media marketer you don't resort to "see what sticks" strategizing (at least not as a habit). This can be particularly tempting on a platform like Facebook where having you business page and posting updates is completely free. Why not just post as often as possible and see what gets hits? Yes, odds are you will eventually find something that resonates, but wouldn't you rather put your efforts into creating the perfect post every time?

Inbound Marketing

On the New Facebook, a Picture Could be Worth a Thousand Followers

By Lisa Saliture | April 5, 2013
By now, you’ve probably heard that Facebook, one of social media’s most populated platforms, is shifting towards a more image-driven style. If you find yourself rethinking the way Facebook fits into your overall social media strategy, you’re not alone. If you’re not accustomed to using images as narrative, the shift may leave you at a bit of a loss when it comes to your branding efforts. But visually drive storytelling is nothing new. Here are three great places to draw inspiration from. Look at other image-driven applications like Instagram Part of Facebook’s new move towards being more visually-driven comes from trying to recapture younger users who have moved to applications like Tumblr and Instagram. If you haven’t explored these communities yet, they’re a great source for examining how you can tell a story just through images. See if you can identify ways in which small pieces of the puzzle add up to reveal a larger story about an organization. An Instagram feed may include pictures of a snazzily dressed customer who’s wearing your product. Or maybe you want to capture a dazzling view from your restaurant’s window. Focus on personalized details that add up to a big picture and get inspired by the creative efforts from the top 20 companies on Instagram.


5 Tips for Facebook Advertising

By Gillian | March 14, 2013
Facebook advertising has been around almost since the beginning of the site itself. But whether you are brand new to Facebook ads or you just want to brush up on your knowledge, we want to offer a few tips to make sure you’re getting the most out of the experience. Have a Clear Objective As with any advertising or marketing campaign, you won’t be very successful if you don’t first define what success is. When it comes to Facebook advertising, this means knowing exactly what you want to gain from your ads. Facebook makes it easy to make different types of ads that address different goals. For example, if you want to get more Likes on your page in order to spread the word about your Facebook presence, you can set up an ad purely for that purpose. You can also set up ads to specifically promote posts or to drive traffic directly to your site. Having a clear objective in mind to start means you’ll know whether or not your ad is doing what it’s supposed to do. Use a Compelling Image The image on your Facebook ads can make all the difference in whether or not the ad converts. People are bombarded with so much information on Facebook, it’s often only the image they notice so make sure it’s a good one that promotes your brand in the best way possible. Also remember that you can (and should) make more than one version of your ad, utilizing different copy and images, so that you can compare results and go with the one that is working for you. Always be testing and tweaking your ads for maximum conversions. Take Advantage of Targeting While there are a lot of advantages to advertising on Facebook, one of the absolute best is the simple way that the ad interface lets you target your ads. You should always make sure that you are taking full advantage of this feature rather than wasting your ad budget on users who are unlikely to click your ads. Filter your audience by age, gender, relationship status, geography, alma mater, likes...the list goes on. You should already know your target demographic – Facebook lets you find them with your ads and do so easily. Support Your Facebook Ad Spend When you set up a Facebook ad campaign, remember that Facebook is an entity unto itself. Facebook ads should always be supported with Facebook activity (on your fan page) and landing pages (if you’re directing traffic to an external site). There is nothing worse than spending dollars on a well-researched and monitored campaign only to have users who are unable to convert because there is nothing tying the ad to what they see when they click it. Get In the Newsfeed The small ad in the right hand column of Facebook is the most common. But utilizing only this type of ad is not going to get you the widest audience, because these ads do not show up on Facebook mobile. Today, 60% of Facebook’s audience is accessing their newsfeed through Facebook mobile and never seeing your right-hand column ads. Supplement traditional Facebook ads with sponsored stories, Page Like Ads and Page Post ads. Including these Newsfeed ads in your strategy will help you to get the most eyeballs for your dollar. Advertising on Facebook can be an effective and affordable way to reach new and returning customers. Following these tips will help you create ads that truly convert, no matter what your budget or goals.