Oh email, some people love you, some people hate you. Personally, I love checking my email in the morning, it’s very exciting to see all of the new opportunities the day presents and to receive offers and deals for shopping later. As a marketer or business owner you know email is still pivotal to reach out to your customers. Even though technology is rapidly advancing email has not gone anywhere. Technology has affected how people read email, now many will be checking their inboxes on their phones, but email is still an important part of your marketing process.
Automated emails and marketing workflows can be some of the most effective tools to nurture leads, close sales, and delight customers. But don't take our word for it. Check out these 20 automated email statistics that show just how much of a difference automation can make.