Oh email, some people love you, some people hate you. Personally, I love checking my email in the morning, it’s very exciting to see all of the new opportunities the day presents and to receive offers and deals for shopping later. As a marketer or business owner you know email is still pivotal to reach out to your customers. Even though technology is rapidly advancing email has not gone anywhere. Technology has affected how people read email, now many will be checking their inboxes on their phones, but email is still an important part of your marketing process.
When you first start in marketing the word, “workflow” will be thrown around every day in meetings and tasks. If you’re new to inbound marketing or are new to creating workflows you should know they are an essential tool to move leads through the buyer’s journey. Creating a workflow will be a necessary part of your inbound strategy at one point or another.
Automated emails and marketing workflows can be some of the most effective tools to nurture leads, close sales, and delight customers. But don't take our word for it. Check out these 20 automated email statistics that show just how much of a difference automation can make.
You're ready to start implementing inbound marketing. You know it's right for your company. You're champing at the bit. But - doesn't it take a long time to develop a great B2B marketing strategy and then implement it and track it and tweak it and perfect it and...and…? The answer is: yes and no. It certainly takes dedication and plenty of work to start inbound marketing from scratch. But the truth is that you're not sta rting from scratch. There are plenty of things you can do today, with minimal time and resources, to start attracting and converting customers to day. Here are 10 ideas you can start with:
A lot of us have a vision of salespeople as slick, fast talking hucksters who will say anything to close a deal. But you and I know that's really not an accurate portrait anymore. A savvy salesperson is going to spend just as much time (if not more) crafting well thought out emails as they are cold calling their hottest leads. So if you're in the business of selling to a CFO, you probably want to know how to capture their attention. You're using all your usual tactics, but he's just not responding!
Optimize Mobile and See Conversions Climb Once upon a time, nigh on 30 years ago, mobile phones were territory where only the super rich dared to tread. Fast forward a short three decades to 2014 and we don't have to tell you that this is no longer the case. Today, 91% of all adults own cell phones and 56% of adults have web-enabled smart phones. This actually makes the mobile phone the "most quickly adopted consumer technology in the history of the world" according to the Pew Research Center. What else can we say has a 91% adoption rate?
Though, I have been a marketing consultant for over 20 years and have relied heavily on my own creativity and ability to think “out of the box” to develop many grand marketing promotions for my own businesses and companies both big and small, I do admit to really loving Hubspot’s email software platform and how it has modernized marketing into “attracting, converting and delighting” into one inbound nutshell. Similarly, my brother is a phenomenal cook! Recently, he artfully mastered the ability to make homemade spaghetti sauce that was infused with a touch of my Grandmother’s recipe, my mother’s recipe and my brother’s very own version of authentic Italian flavor. It was brilliant to me how he was able to bring in a bit of each of the cherished flavor’s I remembered eating at family gatherings as a child while also creating a new sauce that was all his own.
In 2013, there were a lot of marketing channels. Like, a lot. Any good marketing strategy takes this into account and allocates marketing dollars to those channels that are most effective, whether that means social media marketing, television ads, or even billboards. Sure, some channels are going to work better than others depending on the business. But I’m going to propose that no matter what your business: you should be email marketing. ManoByte is doing it. Everyone is doing it. You should be doing it, too.