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What is Needed for Basic "Upkeep" of SEO?

By Beth Jackson | December 5, 2014
Like many things in marketing, you have to keep up with the times. Algorithms change, topics fail to be evergreen, and the market itself can change. To make the most of your internet marketing, you need to utilize every tool at your disposal and keep abreast of changes. If you use an SEO blog and don't take advantage of evergreen topics, or use the same set of keywords repeatedly, you can find your traffic dropping off. Understanding more about SEO teaches that you can't expect the same results year in and out. Search engines are continuously being updated to try and bring people the most relevant results they can. If the engines fail to satisfy the inquiries then they loose traffic themselves. The following are some simple tips on how to keep up to date with your website's SEO.

Internet Marketing

3 Online Marketing Strategies to Test For Your Business

By Beth Jackson | August 21, 2014
There are many ways to market your business online. Depending on your business type, different online techniques or strategies may bring you more or less results than other online strategies. When marketing your business online, there are some similarities to traditional offline marketing. When marketing your business offline, you need to develop a strategy or plan to execute the marketing. You also need to promote your USP (unique selling proposition) and have an offer that will help an individual become a lead and then a sale. This is very similar to what needs to be done through online marketing.

Marketing Metrics

Inbound Marketing Agency Insights: 4 Essential Digital Marketing Metrics You Should Be Tracking

By Gillian | March 13, 2014
This post was originally written in 2014, but was updated in late 2017 for accuracy and comprehensiveness.  There's nothing more frustrating that pouring hours, days, or weeks into any professional effort and then never getting any feedback or update on the results of those efforts. It's no different with digital and inbound marketing efforts. If you and your team are spending time on digital marketing and money on marketing automation tools like HubSpot, you want to know if it's actually working. Luckily, there are all kinds of tools and tricks to help you quantify your results. Here are four absolutely essential metrics for inbound and digital marketing measurement:

Marketing Metrics

3 Reasons Digital Marketing Measurement is Essential

By Gillian | February 11, 2014
Whether you are brand new to digital, or you're just trying to find a way to get more juice out of your current campaigns, you're probably thinking about digital marketing measurement. At the beginning of marketing's lifespan, the measurement was mostly a pipe dream. There was a lot of throwing of the proverbial spaghetti at the proverbial wall and see what proverbially stuck. Not sure I'm using that word correctly, but I'm going with it. Things are much different today. There are a million and one ways to measure the impact of your digital marketing campaigns. And even though it might seem overwhelming to set up or to interpret, the fact is that you must measure your marketing. You must. Here's why.  

Internet Marketing

HubSpot: What's It All About

By Gillian | January 21, 2014
No matter what type of business you have, you want it to grow. This is true from a small, gourmet cupcake shop to the most massive corporate conglomerate. A stagnant business is a failing business. If you do not see the type of growth that you want, you'll want to take a hard look at all aspects of your business, including your marketing strategies. In fact, maybe that's how you found your way to our site: you're ready to use proven online marketing strategies to drive traffic, generate leads, and increase sales. ManoByte can help you do that. Many people wonder just how we do it. Well, part of the reason we can offer that kind of assistance is because we've partnered with the best inbound marketing resource available today, HubSpot.

Internet Marketing

The Importance of Lead Nurturing Workflows

By Gillian | October 16, 2013
If you've been following the ManoByte blog (and obviously you have, right?) you know that we have your back when it comes to lead generation. Without the right leads, your marketing strategy is going to get you nowhere. But once you've managed to get all those bright, shiny leads, what do you do with them? Well, you could bombard them with phone calls - if this were 1965! Or send them emails every day, whether or not you have the right targeted message to share. But may we suggest, instead, that you nurture your leads in a smarter way: by using workflows.

Inbound Marketing

What Are Calls to Action?

By Gillian | September 17, 2013
...and why are they important?