For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019 marketing, sales, and customer experience goals are just numbers on a piece of paper until there’s some good planning and strategy behind them.
Can you believe 2018 is more than halfway over? Many of us are already thinking about what 2019 will bring, and how we can up our game even more going into next year. But with so many changes this year with our digital experiences, what can we expect to see in 2019? Here are a few trends we expect to make a significant impact in the digital marketing landscape in 2019:
By now, you’ve probably realized it’s ArtPrize® in West Michigan. If the traffic downtown, full parking structures, or crowds of people haven’t clued you in, maybe the art all over Grand Rapids has. As a marketing agency proudly located in West Michigan, ManoByte loves to be involved in ArtPrize. The team enjoys going downtown to capture videos and photos of the action to share, but this year we wanted to take it a step further to be part of the story, instead of just reporting on it. This year ManoByte formed a team and actually entered ArtPrize!
Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)
If you ask most people how they would describe a local business owner, they would likely say they’re hardworking and busy people. In a lot of companies, this person wears a lot of hats, from salesperson to bookkeeper and often times, the business’s main marketing person too. This obviously poses some challenges, since the landscape of online marketing has shifted so drastically in recent years, it can be difficult for someone who has many other responsibilities to keep up. However, it IS possible for local business owners to implement an effective inbound marketing strategy, they just have to overcome the myths and find the solutions that make sense for their specific business.
At its core, inbound marketing is about communication. Your content, landing pages, and social media promotion work together to convey a specific message to your prospects. While customer communication has always been a key point of any great marketing strategy, the advent of internet marketing has meant huge shifts in how marketers can communication with customers. Keep reading to find out the most important ways internet marketing has changed customer communication.
Digital marketing leverages electronic devices such as personal computers, smartphones, tablets, game consoles, and other platforms to engage an audience. A significant difference between traditional advertising and marketing techniques and digital marketing approaches is the interactivity between the audience and digital media. Many digital marketing techniques provide opportunities for "real time" communication. Additionally, digital marketing initiatives are 100% trackable, giving insight to the marketer regarding campaign effectiveness and providing the ability to clearly measure the ROI of the digital marketing spend.
Setting goals is the first step in turning the invisible into the visible. -Tony Robbins To succeed at anything, we need to know where we are starting from. That's why our marketing efforts have to start with a baseline measurement of our current performance. But just as important as setting that foundational measurement is setting goals that we can look and work towards. Without something to aim for, our marketing will become disorganized at best, frantic at worst. Knowing where we're going is the first step to figuring out how to get there, which is why setting marketing objectives is an essential part of your inbound strategy development.