Are you frustrated with your lead generating efforts? Are you putting great content on landing pages and in emails only to see month after month of poor conversion rates? The problem could be your CTA or lack thereof. CTA stands for Call-to-Action, and it's an inescapable part of your Inbound Marketing strategy. Believe me, you see CTAs everywhere online, you just might not realize it. These buttons answer the questions, "Where should I click next and why?"