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content strategies

The 4 Essentials For Developing Killer Pillar Content

By Amy Post | April 23, 2018
Content strategies that use pillar content are still a relatively new concept in the inbound marketing space, but the idea is gaining more and more attention of forward-thinking, savvy marketers who are on the hunt for new ways to bring the right kind of traffic to their website. The reason? It’s a more strategic approach to content development and SEO that delivers quick results after you put in all of the up-front work.

content strategies

4 Tips to Help Get Your Content Seen in 2018

By Amy Post | January 19, 2018
Remember a few years ago when you could put a new business blog post up on Facebook and within a few hours you’d have a significant amount of clicks on it? You’ve probably noticed that over time, (unless you’ve implemented a strategic inbound marketing strategy) those views and clicks have decreased, especially if you’re in the B2B space. You’ve probably also noticed that your feeds and your content just isn’t getting the traction you might think it deserves. Depending on the platform you're publishing content on, there can be a number of reasons this is happening, but the overall reason is because of competition and algorithm changes that put your content behind everything else.

Inbound Marketing Strategy

Why You Should Care About BOFU, MOFU, and TOFU

By Amy Post | March 3, 2017
What is ToFu, MoFu, and BoFu? No, these are not a type of Oriental delicacy to be relished in an upscale restaurant, these three terms are shorthand references for the three stages of the inbound marketing sales funnel that are proven to supply great results.