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Inbound Marketing

Why Buyers Don’t Care As Much About Price Anymore

By Amy Post | July 27, 2017
  Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)

Inbound Marketing Strategy

Why You Should Care About BOFU, MOFU, and TOFU

By Amy Post | March 3, 2017
What is ToFu, MoFu, and BoFu? No, these are not a type of Oriental delicacy to be relished in an upscale restaurant, these three terms are shorthand references for the three stages of the inbound marketing sales funnel that are proven to supply great results. 

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