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Channel Operations

What is Channel Enablement? Channel enablement is the process of providing channel partners with the information, content, and tools to help them sell your products more effectively. Much like sales enablement, channel enablement provides your distri...

Lead management is an important part of any business, but it's especially critical for manufacturers who sell products through a vast network of not only distributors and retailers, but also dealers, architects, builders, contractors, and more.

With ongoing credit constraints, global pandemics, and ships blocking canals, it’s not an easy time to be a manufacturer. As a building materials manufacturer, you need to maximize your cash flow in order to stay abreast of seemingly sudden changes i...

When you communicate with your distribution partners, do you talk to them or do you talk at them? Think of the last time you were on a plane—did you listen to the flight attendants give their pre-flight announcements, or were you thinking about how e...

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for Channel Marketing Strategies. More manufacturing companies are adopting Digital Marketing Strategies ...

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales and marketing teams to bring in new customers, and each dollar spent creating awareness of your bra...

Channel Growth Readiness Checklist and Self-Assessment Tool

Assess Your Channel

Does your current channel strategy align with what your customers expect from you?

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