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Buyer's Journey

Don't Let These 5 Mistakes Kill Your Inbound Marketing Strategy

By Amy Post | June 28, 2017
  Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid:

Inbound Marketing

Why Inbound Marketing Works for Furniture Manufacturers

By Shawn Persons | January 2, 2017
Furniture manufacturers work with a diverse customer base from distributors and dealers, to designers and architects, to business owners and end users of their products. Communicating with this vast network of contacts can be a daunting task, let alone marketing to them. How does a manufacturer connect with all these groups, solve their challenges, and ultimately form an ongoing business relationship? Enter, inbound marketing. Read on for practical ways inbound marketing works for this industry.

Inbound Marketing

Special Series on Inbound Best Practices: 4 Tips to Creating Your Buyer Persona

By Kevin Dean | December 21, 2016
Welcome to our inbound best practices blog series, today we'll dive into developing your buyer personas. Personalization helps your inbound marketing efforts soar, and to personalize your content you need an absolute knowledge of your buyer personas. A buyer persona is an ideal customer you're aiming to attract with your inbound marketing campaigns. In other words, they're the person who has a problem that you're ready to solve with your solutions and products.