People don't trust you. Why should they bother spending the time to seek you out if they have no idea that whether you offer is worthy of their time and money? They may know your name and what you are selling, but that is the extent of their knowledge if you don't spend time working on getting them to consider you the go-to source when they are in need. How can you do this? You can greatly increase your customer loyalty factor by utilizing social media. The trick is to combine old-school social media concepts with the newer abilities they give you. Let's explore how this works.
You probably know by now that, in order to be successful, your company needs to have a single narrative that aligns across all departments, informing everything from hiring decisions to corporate image, product development, and customer outreach. In a real sense, this strategic story is the company.
Email automation—it’s made our lives easier. But is it making the lives of your customers better? Utilize these five email workflows to make sure you and your customers get the most out of your sales and marketing automation platform!
You may have heard that companies with diversity and inclusivity initiatives perform better than companies who don’t, or who are only meeting the bare minimum required by law. Organizations that embrace diversity and foster inclusivity do generally outperform their competitors who aren’t, but it’s difficult to attach numbers to prove those particular initiatives are what’s driving performance.
You know SaaS— (Software as a Service) because includes things like your CRM, your project management software, your Google Apps (even Netflix is SaaS!). But more than just software can be delivered to you over the internet. PaaS, or Platform as a Service, is letting developers build their own software and applications faster and with less complex processes.
Whether it’s one bad apple that spoils the bunch or a list of multi-dimensional causes, a toxic culture puts the whole company at risk. Low employee engagement and toxic culture in the workplace is linked to lower productivity and higher employee turnover, which are emotionally and financially costly for your organization and your employees. But cutting these costs isn’t easy. What can you do to start improving your company’s culture—and in turn save money and headaches.
Believe it or not, there are still a lot of B2B companies still out there today who haven’t adapted their marketing strategies to a digital audience. Sure, these businesses might have that website they built in 2008 living out there on the internet, but it serves more like a glorified business card and is a far stretch from truly taking a business to market online.
You know the higher ups at your company are busy, and they’ve got a lot on their plate to think about—but so do you, and you know that a new marketing automation software can take some of the strain off everyone. Increased marketing-qualified lead (MQL) generation, improved lead nurturing strategy and audience segmentation, more transparency and harmony between your marketing and sales teams; all those lead to more closed deals and higher customer retention, and that’s something everyone at your company can get behind. But before you can make everyone’s lives a little easier (and your customers a little happier), you have to get upper management on board. The following are some tips on how to show your boss why your company’s marketing and sales teams need an automation platform.