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B2B Marketing

Attracting High Quality Leads, Not Just Filling Your Funnel.
By Kevin Dean | March 27, 2019
You already know quality over quantity is especially important when attracting leads. Bringing in low-quality leads means your organization has less of a chance of turning that lead into a loyal customer. These low-quality leads are a waste of your time and can negatively affect your company culture on different levels. Know that every minute you and your staff spend talking to someone who will never say “yes” is a minute you aren’t talking to someone who will. But how do you attract high quality leads instead of just filling your funnel?
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Business Growth

How to Utilize Social Media to Increase Customer Loyalty
By Kevin Dean | March 22, 2019
People don't trust you. Why should they bother spending the time to seek you out if they have no idea that whether you offer is worthy of their time and money? They may know your name and what you are selling, but that is the extent of their knowledge if you don't spend time working on getting them to consider you the go-to source when they are in need. How can you do this? You can greatly increase your customer loyalty factor by utilizing social media. The trick is to combine old-school social media concepts with the newer abilities they give you. Let's explore how this works.
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Business Growth

The Story is the CEO's Job
By Kevin Dean | March 14, 2019
You probably know by now that, in order to be successful, your company needs to have a single narrative that aligns across all departments, informing everything from hiring decisions to corporate image, product development, and customer outreach. In a real sense, this strategic story is the company.
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Business Growth

5 Email Workflows Every Company Needs
By Emily Neier | November 28, 2018
Email automation—it’s made our lives easier. But is it making the lives of your customers better? Utilize these five email workflows to make sure you and your customers get the most out of your sales and marketing automation platform!
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Business Growth

How Diversity & Inclusion Programs Produce ROI
By Emily Neier | November 26, 2018
You may have heard that companies with diversity and inclusivity initiatives perform better than companies who don’t, or who are only meeting the bare minimum required by law. Organizations that embrace diversity and foster inclusivity do generally outperform their competitors who aren’t, but it’s difficult to attach numbers to prove those particular initiatives are what’s driving performance.
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Business Growth

What is PaaS?
By Emily Neier | November 1, 2018
You know SaaS— (Software as a Service) because includes things like your CRM, your project management software, your Google Apps (even Netflix is SaaS!). But more than just software can be delivered to you over the internet. PaaS, or Platform as a Service, is letting developers build their own software and applications faster and with less complex processes.
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Business Growth

How to Grow Your Business by Fixing a Toxic Culture
By Emily Neier | October 9, 2018
Whether it’s one bad apple that spoils the bunch or a list of multi-dimensional causes, a toxic culture puts the whole company at risk. Low employee engagement and toxic culture in the workplace is linked to lower productivity and higher employee turnover, which are emotionally and financially costly for your organization and your employees. But cutting these costs isn’t easy. What can you do to start improving your company’s culture—and in turn save money and headaches.
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Business Growth

Planning a Digital Transformation for your B2B Business? Here’s Some Help.
By Amy Post | October 4, 2018
Believe it or not, there are still a lot of B2B companies still out there today who haven’t adapted their marketing strategies to a digital audience. Sure, these businesses might have that website they built in 2008 living out there on the internet, but it serves more like a glorified business card and is a far stretch from truly taking a business to market online.
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