Growth Strategy Articles

Partner marketing is about collaborating with a person or business because they have a relationship with an area of a market that you're interested in...

One of the most critical steps for any company is to align their marketing and sales teams. Creating alignment and ensuring marketing and sales teams ...

In the wake of the global COVID-19 pandemic, more and more companies are discovering what others have already known for years: business video calls ar...

Account based marketing is a booming business these days. Vendors, bloggers, and market research firms are fueling a renewal in account based marketin...

If you haven’t heeded warnings regarding the “digital transformation” that has been underway for years, now is definitely the time to take notice. Amo...

If you are in the manufacturing industry, mapping your customer’s buying journey can be complex. Partner Relationship Management (PRM) helps improve c...

It’s 2020, and 39% of marketers are still working on their MarTech strategy. There’s a lot of options when it comes to MarTech solutions (over 5,000!)...

As the COVID-19 global pandemic continues to change the way marketing and sales function in a time of social distancing, the rise of webcasts and webi...

Why use Automation for Sales & Marketing in B2B? 75% of marketers surveyed by Social Media Today said they currently use at least one type of marketin...