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by Beth Jackson
on November 13, 2014

The amazing thing about the internet is that it has become much easier for the average person to become an entrepreneur of almost any sort. That doesn’t mean that creating a successful online business isn’t hard or that it doesn’t require a bunch of hard work. If you’re running a website, one of the things you’re aware of is how much your site relies on search engines for consistent traffic. Without that traffic it would be much, much harder for you to get traffic to your site, which means it would be harder to make money.

One of the things that you can do to create better chances of being ranked higher on search engines is creating pages called landing pages. A landing page can be almost any page on your website, but by definition it has to funnel (or lead to) a customer doing a specific action. For example, you could have a landing page that is designed to convert visitors into newsletter subscribers. Today we’re going to talk about three basic tips that can help you build better a better landing page.

Avoid Clutter

Because landing pages tend to be popular pages on your website, you may think it’s a good idea to put as much content on them as possible. In fact, the truth is exactly the opposite. Less is more when it comes to content on a landing page. The reason is that the more stuff you put on the page, the harder it is for the visitor to see it all. Moreover it makes it harder for the visitor to know what to do, which is something we’ll talk about in tip 3.

Big Text, Bright Buttons

Another thing you should do is make your headlines clear, and any buttons as bright as possible. You want your landing page to be easy to read, and you want the visitor to know what it is about. More than that you want to make it clear why it makes sense for them to do whatever it is you’re asking them to do.

Let the Visitor Know What is Expected of Them, Make the Process Easy

Finally, it is important that it is explicitly clear what you want the visitor to do. Don’t put more than one thing on the landing page (no email sign up form and product purchase button, for example). The best landing pages are the ones that make it incredibly easy for the visitor to do whatever is being asked of them. That means simplify your interface, and put a great call to action headline near the top of the page.

You should also make sure you outline succinctly as possible why it is in their best interest to do what you’re asking them to do. What do they get? How do they get it? All of these are things that should be spelled out on your landing page because it makes the visitor more likely to convert.