Getting attention on the internet today takes more than just great content. You need to consider the best way to get your content in front of your audience, and what device they will view it on.
- Text. Simple, yet still effective, delivering your content in a text format offers choices. It can allow you to be very short, as in a Twitter message of SMS text message, or get into detail in an article or blog format. It also, in many cases, gives you the ability to link to other sources.
- Audio. You should never underestimate the power of the human voice. It can convey urgency and excitement or it can be sensuous and relaxing. How something is said can be every bit as important as what is said.
- Images. Pictures can still say a thousand words. Images captured in the right moment, with the right light, can help deliver a powerful message. The proper image can project innocence, anger, joy, or profound sadness. Images have helped start wars and end wars.
- Video. Video is the fastest growing form of marketing on the internet. Moving images attracts the brain, and invites it to see more. With video, products can be demonstrated, branded and today, easily shared.
Of course, there are combinations of the above. Text can be placed over a graphic or voice over videos. Text can be placed over video, while audio serves as a backdrop. Consider all the tools and combinations available to you.
How will your Content will Likely be Viewed
This is an area many marketers miss. Given your target audience, how will they likely view your content? Let’s look at some of their options.
- Desktop. There are still millions of desktops in use every day. If you are targeting businesses, people at work or an older generation, they may be using a desktop.
- Laptop. Laptops are still a very popular choice, especially for those who need to do a lot of typing. Screens are smaller and dark images may not be seen quite as well on a laptop.
- Tablet. Tablets are easily interactive and can handle any content with ease. If your audience makes frequent use of tablets for their day-to-day use, you have a variety of content choices.
- Smartphones. Use of mobile phones continues to skyrocket. A recent white paper by Cisco says that mobile data traffic will increase 13 fold by 2017. The biggest drawback for smartphone users is size and attention span. You content needs to be brief, brilliant and in their face.
Selecting the right content for the proper device is critical in marketing. A detailed Infographic or lengthy blog or article will not perform well on a smartphone. Know your message and know your audience. Choose your best content to device options.