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by Beth Jackson
on April 23, 2015

In any industry, marketing is incredibly important. But as marketing trends shift, it can become difficult for a company to create fresh, effective marketing campaigns on their own. For instance, inbound marketing comes with a whole new set of rules and data that can be a challenge for traditional marketing teams to grasp. A skilled inbound marketing team can help you determine the right types of advertising, build an effective marketing plan, and more.

Let’s look at several reasons that a knowledgeable inbound marketing team is crucially important:

 

Traditional Marketing is No Longer as Effective

In the past, marketing a business was often as simple as setting up a few billboards and mailing some postcards out around town. However, with the rise of mobile and online advertising, these traditional marketing methods are no longer as effective. Often, a business can put out thousands of dollars in advertising, only to get less than stellar results in return. This makes setting up inbound marketing especially important, as it puts your business in touch with the right people, quickly and easily.

 

Your Marketing Must Break Through the Clutter

The average Internet user receives hundreds if not thousands, of messages each day. Every time an individual goes online, they’re reading advertising messages in banners and down the side of their screens, dealing with pop-up advertisements, and viewing ads as they scroll through their social networking profiles. These advertisements can become overwhelming quite quickly, and it’s easy for your business to get lost in the shuffle. To obtain, and keep, the attention of potential customers, you’ll need to demonstrate that your business is different from the others and deserving of consumer attention. An inbound marketing team that knows what they're doing can help you do that because they know the types of content and strategies that are most effective. 

 

Consumer Attention Must be Earned

Because of the many cluttered messages they’re receiving each time they get online, it’s important for consumers to sort out what’s important to them. This means that your business will have to clearly demonstrate what’s different and focus what you’re doing to earn the attention of potential customers. All purpose, general advertising may not work as well as it did in the past. Instead, you’ll need to target highly your online advertisements so that you’re reaching the desired personas. This will help ensure that you’re not wasting your marketing efforts.

 

Add a Human Touch for High-Quality Results

For the best possible results, add a human touch to your website and your web content. Don’t stick to boring, stuffy content where exciting content will work. Whenever possible, cater to the industry that your website is targeting, and keep your tone light and agreeable. Choose a content marketing approach that allows you to let your personality shine through while keeping your website professional and to the point. In addition, take the time to ensure that everyone can understand the content that you’re putting up – don’t get lost in buzzwords, technical terms, or legalese.

Adding a human touch will help you create high-quality content that almost everyone can get behind, and an excellent inbound marketing team can help you make the right choices to get the content that you need and deserve.

 

inbound marketing fundamentals

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