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Kevin Dean
by Kevin Dean
on October 8, 2011

A social strategy map is a visual representation of an organization's strategy broken down into rows called perspectives. The strategy map concept was initially developed by Harvard Professor Robert Kaplan and David Norton. After I had successfully used strategy maps for many years at Fortune 500 companies, I modified the strategy map concept to work for social media marketing and began using it with clients; including one of the world largest privately owned companies. This site is dedicated to sharing and building out the social strategy map model to help social strategists and business executives understand the direct link that social media and consumer engagement have to an organization's financial objectives.

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