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Amy Post
by Amy Post
on January 20, 2017

Here at ManoByte, we live and breath all things HubSpot. From the inbound marketing strategies we provide to our customers, to our relentless dedication to ongoing learning, and our presence at the yearly INBOUND conference, we are ALL ABOUT HubSpot. However, we understand that not everyone knows or understands our dedication to all things marketing and bright orange (the ManoByte AND HubSpot brand color). I'd even venture to guess that you may have heard about HubSpot or inbound marketing, and that somehow brought you here.We're happy to let you know that you've found the right place because we can give you all the basics about the tool that's revolutionizing sales and marketing efforts for businesses across the globe.

Here are some of the basics to help you get started:

What is HubSpot?

HubSpot is an inbound marketing and sales software that helps companies like yours attract, convert, close, and delight customers over and over again. This happens through online marketing efforts leveraged by content, landing pages, calls-to-action opportunities, email marketing, social media, and most importantly, comprehensive metrics that help organize and track marketing and sales efforts continuously. It's the central "hub" of where you control and manage your digital and inbound marketing strategies. 

For example, let's say you are creating a new, informational webinar video for your business that you will email to interested prospects who want to see it. HubSpot is the tool that will help you create the campaign for that webinar, including the blog posts and social media channels you use to promote it, the CTAs you place on your website drawing people to it, as well as all the email campaigns you execute on to grow your lead numbers. You can then monitor all interactions with that contact after that form is filled out in HubSpot. 

Marketing Automation Software

Marketing automation software helps you to stop the interruptive sales tactics like cold calling and instead, brings leads to you. To put it simply, the tool starts with your website and turns it into a lead magnet using carefully crafted content. Then, it optimizes that content for search engine optimization (SEO) and allows you to control the sharing of it through email and social media efforts. And, you can track it all for performance and future marketing efforts.

It's a CRM,Too

According to HubSpot, the CRM tool is defined as:

"An easy-to-use sales application that arms your sales team with the information and the tools needed for today's modern sales process."

It also can work in connection with the HubSpot marketing software to manage your marketing and sales efforts together to ensure optimum performance with regard to lead development and execution for business growth. It's a CRM that's built for businesses who want to manage their marketing strategies in connection with their sales processes and goals. With the CRM working alongside the marketing platform, sales representatives can see exactly what campaign a contact is involved in, what content they are engaging with, as well as any activity the prospect has taken on the website. The CRM automatically logs and records phonecalls, keeps a trail of all email conversations, meetings and basically every interaction with the potential customer for easy access.  Set alerts and reminders and track every new sales opportunity throughout the time from when they become a new contact from marketing and throughout the sales cycle in one convenient location. 

The Change Your Business Needs

Here's the deal: inbound marketing with HubSpot changes how companies approach their marketing and sales efforts. However, it's not an easy task, as the HubSpot software can be complex if you don't take the time to learn how to leverage it to its full potential. That's usually where agencies like ManoByte come in. Marketing teams like ours are trained and certified to manage inbound marketing efforts for businesses (and are pretty darn good at it, too). Even if you have no marketing team at all, we can step in with HubSpot and leverage it to produce measurable success for your business. 

If you want to know more about HubSpot and how it impacts your inbound and digital marketing efforts, click below to download our free guide that provides more detail on all the features of the tool and how you can begin implementing an inbound strategy for your business.

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