One of our busiest times of the year here at ManoByte, from a sales perspective, hits around November or December each year. Why? Because we hear a lot of the same statements around that time that are similar to this: “We need a new website for 2019.” And while we aren’t complaining about the year end ramp-up we get for our business, we do want to encourage those with this line of thinking to not wait until November or December to begin this project. While better-late-than-never is true in this case, it's so much easier to get started now.
A Robust, Growth-Driven Website Takes Time
Don’t get me wrong, you can probably hire a freelance WordPress graphic designer to get a website together for you in a couple of months, but it’s probably not going to result in a website that functions seamlessly, serves as a knowledge epicenter for your customers, and serves as your primary lead generation tool. A growth-focused website redesign process built on a more robust content management system (like the HubSpot CMS) takes careful planning and analysis by a team of experienced marketing, sales, and customer experience strategists. Your website redesign partner should be laser-focused on building a website that’s not only a beautiful design, but one that’s also targeted to your business growth goals.
Your website’s conversion rate could increase by 200 to 400% with a well-designed interface. – Forrester
Here are just some of the important phases of creating a new website:
1. Discovery Phase: Any agency or designer who accepts a job to redesign a company website must have a comprehensive understanding of the business itself. A quality partner will understand the vital nature of this step and will allocate time and resources to working with your organization to uncover the goals and most appropriate design and content elements that will be needed to achieve those results. (This phase typically takes 30-45 days)
2. Design Phase: After the Discovery Phase is complete, your website partner should now have a good grasp of your business and the goals the website needs to accomplish. Next, the design team and the content development specialists should begin the process of bringing it all to life. During this phase, the content and design teams will work collaboratively to create a site in a tool that replicates how the site will look and function once it's developed. As a business investing thousands of dollars into a website redesign, your partner should be creating the website in this way that ensures you can experience what the look and feel of the site will be before it’s actually built. (This phase typically takes 30 days depending on the size of the site)
3. Development Phase: Once the wireframes are reviewed and approved, the website is built. This is the point in the process where all those code-loving experts come in to create the site on the content management system (CMS) I mentioned earlier. Remember when selecting your redesign partner, pay close attention to the platform they are using to build the site. I mentioned WordPress previously because it is the most common platform utilized today, but we’d encourage you to read this first before moving forward with that platform. (This phase typically takes 30 days depending on the size of the site)
4. Content and Image Population Phase: Once the site is built and the design is complete, the remaining content, images, and video are added to the site.
5. Revisions, Testing, and Launch: Once the site is built, final revisions and edits are made. Then, the final step is a multi-layered testing process to ensure all elements are functioning properly on the site. And finally, this site is sent live with a new website marketing campaign to formally announce the new design. (10-15 business days, depending on the complexity of the revisions.)
There's a $100 return for every dollar that your company invests in your website’s user experience. – Forrester
Additional Items for Consideration
The process you see above is just a brief overview of what takes place during a growth-focused redesign process, but there are a number of other items that are important elements of the process:
Responsive Design: A big part of the design process is to ensure the site functions properly regardless of what device it’s being viewed on. Often times, because of the variety of browsers and devices on the market today, this can be somewhat time-consuming. However, since 61% of a user’s time is spent on a mobile device, it’s not a process that can be overlooked.
Customization: Personalization is everything in today’s digital landscape. You know how nice it is when you log on to Amazon and see all the products that are of interest specifically for you? Your website visitors should experience that same feeling when they arrive on your site. That customization process does require a clear understanding of the unique buyer’s journey of your customer to identify how to utilize personalization for maximum results.
Speed and User Experience (UX): Websites today need to be fast, and they need to be designed in a way the users are accustomed to. During each phase of the process these elements must be evaluated continuously to ensure the site is functioning properly.
Growth-Based Design: It can be frustrating to finish a website redesign project only to hear that you need another one just a couple of years later. With a growth-based design process like the one outlined here, a site should be created with future growth in mind. Elements and templates should be easy to update and change without an entire redesign process needed.
Your website serves as your virtual introduction to your business, and is likely your most important business growth tool. Dedicating the appropriate time and the resources towards creating it is critically important to achieving your business goals for next year. Wouldn't it be much more effective to start 2019 with that new lead generating website completed rather than starting the year way back at Phase 1? If so, now's the time to get started.
Of course we have to mention, the process we just outlined is what we utilize at ManoByte to create amazing and effective websites for the clients we serve (see a cool case study of a recent web design project we've done right here.) So, if you are interested in partnering with ManoByte for your redesign project, feel free to contact us to set up a complimentary website growth consult by clicking below. We'd like to get 2019 started for your business right now!