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by Beth Jackson
on September 25, 2014

With Google’s recent updates, it is getting harder and harder to link build for your website without running into some of their rules pertaining to unnatural links. Google only wants outside links that are completely organic, meaning that they are given without influence and are placed in content that makes sense.


That doesn’t mean, however that you should stop reaching out to relevant websites to try and get them to link back to your site. Nay, it only means that you have to get them to link to you organically. To do this you have to learn to be persuasive. Today we’re going to talk a little bit about how to do that.


First, Locate Your Content

The first step in preparing a link request, is to find the content on your site that you want a site to link to. This is the first step for two reasons. First it will determine what the target site is, because you want that target site to be as closely related to that specific content as possible. Second, it will help you build a proposal that makes sense.


You need to explain why the content the target site will be sharing (your link) is valuable to them and to their audience. That means understanding the content you’re trying to share with them.


Second, Find the Target Website


The site you want to link back to yours should be:

· Relevant to your product or content
· Relevant to the link your trying to promote
· Well respected in your niche


Once you find a website that meets those three items, you then need to do some homework. You need to know what drives that website to do the things they do. More specifically, you need to understand why the people behind the website do the things they do. This makes it easier for you to tell them why your link fits in with the content they promote, and why it is valuable to them and to their audience.


Third, Make Your Case

The next, and final step, is to reach out to the target website, usually via email. In your proposal, you need to explain why the link you’re promoting is valuable to them, and why your website is good enough for them to send traffic to.


It is all about the audience in this case. You want to send the target site a link that is beneficial to their audience. In your proposal, explain why it is valuable to that audience. If you can make them see that the link is truly valuable for their content, and not just yours, you have a much better chance of persuading them to link naturally to the page your promoting.


This is just one way to build links. Inbound links are still used as a reference in determining the value and authority of your website. Do you need help with your SEO and link building service campaign? Let us know! We can help!