Here at ManoByte, we talk to a lot of people about their hopes and dreams for their business website, marketing, and growth strategies. Virtually everyone we speak with usually knows they need some additional assistance to effectively market themselves in today’s digital landscape. But, sometimes, we come face-to-face with a big challenge: the price.
Here’s the phrase we hear from some of the business leaders we speak with:
“We see so much value in the services you provide, and we’re sure you could solve the digital problems we are facing, but we’ve got a bit of sticker shock at what it’s all going to cost.”
For the sake of transparency here, we’ll give you an idea of what our pricing entails here at ManoByte. Typically, if we are going to redesign a small-to-medium-sized website and implement monthly and quarterly inbound strategies over the course of 12 months, it’s going to cost roughly $85,000 that first year. The second year would likely be a bit less because the website project is done. Of course every business is a bit different, but we share that information to give you a general idea.
Don’t get us wrong, we do recognize that $85,000 is a lot of money.
However, when people say they have sticker shock, we are still kinda surprised by it.
Why? Because partnering with an agency means you are essentially purchasing an entire marketing team for your business. That team consists of:
- 1. Marketing Director: Average yearly salary: $135,000/Year
- 2. Marketing Strategist: $73,000/Year
- 3. Writer: $51,000/Year
- 4. Designer: $42,000/Year
- 5. Developer: $66,000/Year
- 6. Social Media/SEO Expert: $54,000/Year
- 7. Videographer/Editor: $63,000
- That totals $484,000/year in salaries alone.
The next question people consider, “Why don’t we just hire one person with ALL of those skills so we can have them manage everything in house?”
While it’s true that you might be able to find someone with all those skills combined, (we’ve never met anyone, but maybe they’re out there somewhere?) chances are, they already landed a job at Apple or Google making well over $85,000 a year.
The Harsh Reality
93% of all business purchasing decisions today start with a website search. So, if you don't have a website or it doesn't meet the needs of the viewer, there's just 7% of the market share left for the taking. (Source)
Today’s businesses simply cannot afford to let technological advancements pass them by, thinking the company will sustain itself without adapting to the digital buyer. The reality is, if you are not leveraging a digital presence for your businesses that meets the needs of your buyers and customers today, the chances of it lasting well into the future are pretty slim. I think most would agree that an $85,000 yearly investment into your company is a small price to pay to keep your business growing and thriving.
If you’re ready to get started, click below, we’re here and ready to help.