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Amy Post
by Amy Post
on August 27, 2018

You probably know by now that ManoByte is the Diamond Sponsor of the Michigan Marketing and Technology Conference being held on October 16th, 2018 at the CityFlatsHotel in Grand Rapids. We'll be there presenting and helping to ensure the event is a resounding success. Recently, many (not all) of the breakout session topics have been finalized, so we wanted to share those details with all of you. Read on to see some of the sessions that will be happening at the event as well as to get a special discount code that's exclusive for our ManoByte blog readers. 

Keynote Sessions:

The Current State of Marketing Technology, Presented by: Scott Brinker, HubSpot (AM Session)

In this opening keynote, Scott distills "the new, new rules of marketing" that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure.

  • - As much as possible: centralize data and decentralize experimentation.
  • - Key architectural principle for MarTech stacks: design for change.
  • - The crucial "ops alliance" between marketing, sales and customer service.
  • - Distributed analytics and innovation at scale with "citizen technology."

Operational excellence with these new, new rules of marketing offers an enormous opportunity for competitive advantage.

How to Market and Sell Like A Category Leader, Presented by: Sangram Vajre, Terminus (PM Session)

The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this closing keynote session, Sangram will share some of the unique challenges of category creation. He will also discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.

Breakout Sessions:

Become Part of the Conversation with Podcast Interview Marketing, Presented by: Dan Moyle, The Inbound Evangelist

The Facebook algorithm changes; Twitter rules change; the noisy landscape gets noisier. You want to get your message heard, but you're not sure where to turn. With the affluence and engagement of podcast listeners, podcast interview marketing is the next frontier for inspiring thought leaders and brands. Find out how this new marketing niche could help catapult your brand.

Crafting Beer City Through an Integrated Marketing Approach, Presented by: Andrea Robyns & Kate Leito of Experience Grand Rapids

Experience Grand Rapids has been successfully promoting the Grand Rapids area as Beer City since 2012. Learn how they have grown the brand and awareness over time through a blend of traditional and digital marketing tactics, from billboards and print ads to programmatic campaigns and launching the Beer City Brewsader® App.

5 Must-Do's in Video Marketing, Presented by: Alex Schofield, Wistia 

Looking to use video to solve your marketing challenges? Join Alex from Wistia to learn about the 5 Must Do’s in Video Marketing. He’ll share best practices and strategies, tips and tricks to getting started, as well as discuss the key metrics to help you measure the success of your videos.

Adapting Your Email Marketing Strategies for Results, Presented by: Evan Dean of HubSpot

Wondering how you can build a successful email marketing strategy that actually gets your emails into your prospect's inboxes? And, which factors matter the most when building an email marketing strategy? And finally, what should you watch out for when planning a successful campaign? Evan will highlight each of these topics and more.

Please Stop Fighting! Aligning Your Sales and Marketing Teams for Success, Presented by Sarah Cavenaugh, Grand Rapids Chamber of Commerce

Sarah will take a deep dive into the topic of sales and marketing alignment, and how doing so can help align your brand through the sales experience. She’ll highlight practical tips to help you focus on your ideal “Sweet Spot Customer” as well as how you can educate your sales teams to think like a marketer.

Getting Started With A.I. Powered Customer Analytics, Presented by: Jason Harper, RXA

Understand what your customers are experiencing in real-time. Unlock the power of applied deep learning, machine learning, and natural language processing. Jason Harper, founder of RXA will demonstrate how their customer analytics applications deliver the right information to the right manager at the right time.

Tactics to Help Use Modern Customer Support Services as a Marketing and Growth Strategy, Presented by: Kevin Dean, ManoByte

The voice of the customer continues to serve as the most powerful marketing and sales resource. Leading companies of today are finding unique new ways to leverage their customers as their biggest sales tool. But how are they doing it? And how can you equipped your business in similar ways? Kevin Dean will provide practical steps to create more satisfied customers who truly help to grow your business.

The Basics of Account Based Marketing, Presented by: Sangram Vajre, Terminus

Have a small set of prospects you want to market more effectively to? The solution might be in an account based marketing process instead of a massive marketing effort to the masses. In this informative breakout session, Sangram Vajre will highlight what account based marketing is, as well as practical ways to get started with it for your business.

The New Wave of SEO, How Content Strategy is Becoming the King of Search, Presented by: Amy Post, ManoByte

Hearing about content strategy taking over the SEO space but not quite sure what it all means? In this session, Amy Post will highlight the important changes taking place in content development and search and how you can adapt your efforts to continue to drive the right kind of traffic to your website.

And that's not all, there are many more that will be finalized very soon!

Special ManoByte Blog Discount

No tickets yet? Well, we have a deal for those of you reading this! Head over here to purchase your tickets and enter "ManoByte" into the coupon code section to receive $25 off the ticket price. Yep, that gives you our already expired Early Bird Pricing for the event. Hurry though, this code is only valid until August 31st, 2018.

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