Let's say you have a product catalog of 10 to 100 or more products or you offer a variety of different services. Your website has everything you want anyone to know about your business. However, you have a promotion coming up or you want to highlight a specific product, or you want to reach a targeted market segment or you just want to get some buzz going. That opportunity comes in your microsites.
Microsites are like mini-me to your website with a twist. It's not your website, but it's more focused on a particular aspect of the products or services. These sites have their own URL, but they do not have all that corporate jargon. The best Microsites are much more fun and engaging than a typical business website. They are entertaining enough that they do not put you to sleep while viewing them. Best of all, they keep your customers coming back for more. Of course, that means that you have got to keep your microsites up-to-date and fresh, or you lose your customers interest and they are on to your competitors' websites. You know your microsite is successful when you start getting word-of-mouth referrals and other types of viral marketing connect with your site.