This week, we're taking a bit of a break from our normally scheduled inbound marketing content (although it won't be completely absent, promise) to talk about sharks.
You might be wondering what sharks have to do with anything and whether this was just a thinly veiled attempt for this blogger to get to watch some wicked shark videos on YouTube. But I assure you, it was not (only) that.
If you'll take a look to your right. Or above. Or to the top left of this page. (Come to think of it, we have a lot of logos on this page, don't we?) you'll see the ManoByte logo, which consists of two circling sharks. That logo is an integral part of our brand identity and the jumping off point for why we have decided to celebrate #SharkWeek alongside the Discovery Channel this year. Keep reading to find out more about our Boy Meets Shark story.
Why the Shark?
When ManoByte was a brand new company and little more than a man and his own tenacity, our fearless leader Kevin Dean took a trip to Hawaii. There, he was able to explore the depths of the Pacific Ocean on a diving excursion. Coming back from that trip, he settled on the name for his new company: ManoByte. The name comes from the Hawaiian word Mano, which means Shark. Not being a designer himself, it took Kevin a few tries to get the logo just right, but when he saw those orange and silver sharks circling, he knew he was on the right track.
The fearsome grace of these incredible creatures has inspired our own tenacity and growth ever since. That's why we decided to celebrate Shark Week and share some awesome facts, figures, and info about our favorite logo models.
Sharks are Truly Incredible
There are so many reasons to admire sharks. Sure, most people think of ferocious Great Whites, rising up from the depths to take a bite out of a swimmer, but did you know that there are actually more than 400 types of sharks that have been identified? And the vast majority of them are harmless to humans. Researchers even suggest that when people become victims of Great White shark attacks (as has happened much too frequently over the last months), it's not because they want to eat people: they just don't know what that is swimming around near the surface and the only way they can know if something is tasty is to take a bite. It's just that when the bite is someone's leg, the results are not usually pretty.
And if you think that sharks should have figured out that humans are not delicious yet, consider the fact that they are actually older than the dinosaurs. So maybe it's us that should figure out how to stay out of their oceans.
What #SharkWeek Means to ManoByte
For ManoByte, our first Shark Week celebration is a chance to reflect on how we have grown as a company since that first logo in 2007. Not only was Kevin able to expand the team to include the many gorgeous and talented faces you can see on our site today, he was able to expand well beyond the company's initial social media focus into the great wide world of inbound marketing. Today, not only do we have happy clients around the world, we're an in-demand team of inbound certified marketers, designers, and experts that are able to share our talents each and every day.
We hope you'll stay tuned to read more about our favorite Shark facts and our story as we take a swim with the sharks this week.