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by Gillian
on July 18, 2013


There are a lot of potentially frustrating things about social media, but one that we hear about most often is different platforms’ relentless pursuit of change. It seems like every time you turn around there is another update that means you have to change the way you manage your connections, view your newsfeed, or generally interact with your social media profiles. But the important thing is to realize that we’re never going to stop this ongoing cycle. Instead, we have to be able to adapt to new features and figure out how we can use them to our advantage with the least amount of headache.

Luckily, the new feature that LinkedIn announced today is easy to figure out and may even be able to help you in any B2B marketing tactics you pursue on LinkedIn. The feature, which is integrated into your LinkedIn profile, allows you to add portfolio pieces, presentations, and other media directly to your profile. LinkedIn describes this as a way to add depth and help you to “tell your professional story.”

This portfolio feature is interesting and could be useful in a few different ways, particularly when it comes to B2B communications and lead generation, both issues that are near and dear to the ManoByte team. For instance, you could use this opportunity to post presentations you have done within your industry, thereby promoting your standing as a thought leader who is taking pains to stay ahead of the curve and share knowledge wherever possible. By adding your company URLs to that presentation, you can also drive those that view it to your site or blog, creating a new lead in the process.

You may also want to use the media feature to add unique, branded content. For instance, if your company put together an infographic that you are proud of, posting it where your professional contacts can both learn from it and attach it to your face and name could certainly be effective.

Finally, there is always the ever-present quest for SEO ranking. The more information you have on your LinkedIn profile, the better it looks when people Google you. With more images, there are even more chance for you to be found and directly associated with high caliber work, which is the best way to find clients that want to work with you.

If you want to try out the new portfolio options, all you have to do is go to your LinkedIn profile and click on the Add Media icon (it looks like a little television). You’ll be prompted to add images, videos, presentations, documents, or other media via a link to an external site, or you can upload the media directly from your computer. It’s really as simple as that.

Remember to adhere to standard social media best practices. Even though you can link out to YouTube videos and various images, it’s best to keep things professional and relevant. Just because you can post a video of your puppy learning to go down stairs doesn’t mean that you should. You should also make sure your portfolio items are current and relevant. Some industries can change rapidly and keeping outdated presentations, or not presenting your best work whenever possible, could be a detriment to your efforts.

Rather than making things harder for you, these new media features on LinkedIn just give you another way to showcase your work that you may not have elsewhere online.

Will you add new media to your LinkedIn profile? Let us know in the comments.

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