The list of things on your to-do list never seems to get shorter. You’re a small business owner and on top of everything else you need to do just to get by every day, you’re supposed to blog as well? Blogging can definitely take up a bit of time and focus, but the alternative of ditching it altogether may be doing more harm than you think.
It may not seem like the most essential task to tackle but blogging is an important cornerstone of your social media plan that’s absolutely worth spending at least an hour on every week. No matter what kind of business you're running, customers are interested in what you have to say, and blogging provides an indispensable window into who you are as a brand.
Here are are 4 key reason that blogging is worth your time and your customers' time too
Reason #1 Relevancy
Blogging keeps your brand relevant. It’s a fantastic way to show that you are up to speed on industry news, and more importantly, that you have something to say about it. It lets you illustrate your point of view and share it with loyal followers, all the while cultivating a stronger identity online.
Reason #2 Dynamic Content
It also makes your website’s content dynamic. The last thing you want for your website is for it to become a repository for dead and dated information. A constantly updated blog allows you to break out of a static presentation without having to give the main framework of your site a major overhaul. It shows that your website is a living, responsive organism that adapts to change. In the end, that’s exactly how you want your customers to think of your business as well.
Reason #3 Access
You can provide greater access with longform content, which isn't always true of other social media platforms. By sharing behind the scenes information, you make yourself for transparent and accessible to the community that’s helping you build your brand. It also allows you to go in-depth into the topics that your customers care about the most.
Reason #4 Search Engine Optimization
Blogging also helps to boost your SEO ranking. Search engines run on specific algorithms, ranking results by calculating how a few different variables interact and delivering the most relevant results to users. One of those variables is the reoccurrence of keywords and search terms. By creating content that regularly uses key language related to your business, you can boost your ranking and website views, giving your company’s site a more noticeable presence online.
Finally, blogging is a great exercise in cementing your own ideas and philosophies. The act of writing every week forces you to think about what’s important to you as a business, what you have to share and makes you an authority on any given subject. So next time you consider taking up blogging, think of it is a task that will help you reflect as well as engage your target audience.