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by Beth Jackson
on March 4, 2015

Profitability is described as the main purpose and goal of every business venture. Marketing campaigns are one way to increase profitability. Small businesses and bloggers need to be able to predict and maximize their revenues from their marketing campaigns in order to expand their business, and one way to do that is content marketing. 


This type of marketing includes all marketing techniques and activities that lead to creation and sharing of content that can attract and activate current and prospective clients. Marketing content are all activities that promote the blog, business or products/services without resorting to sales and advertising. In other words, content marketing provides valuable information to readers in order to get web traffic, a higher authority and overall influence on the Web.

Marketers can use content marketing as a tool to achieve various business profitability objectives that may include things like lead generation, leadership, increased direct sales and improvement of customer retention. Increasing the web traffic with marketing content leads to profit in the end, given that the content needs to attract revenue through affiliate marketing, sales or advertising. 

There is no doubt that content on your website costs – you will either use your own time to create high-quality content, or you will have to hire someone to do this task for you. This is an expense, but an expense that is necessary. In order to create high-quality content, you need time, experience and skills. So, content creation has additional costs associated with the time required to learn these things. This is one of the main reasons why so many companies that are more or less successful on the ground are not making money online. Since it takes months to learn how to write quality content it is probably the best idea to leave this task to professional writers who are already working in this field and who know what search engines and prospective customers/clients want.

As we have mentioned before in order to create quality content you need few things such as: having a clear proposition of value for your readers, a clear and unequivocal call to action, publish content on a regular basis and offer an alternative to the readers. In other words, you need to have a clear idea about what you want to share with the audience and how you want them to respond. This message must be presented in a clear and concise manner that also provides value to the reader. Never write articles on different subjects that are difficult to connect.

How you communicate and structure your content is crucial for attracting the attention and interest on social media and to increase organic traffic from the search engines. You need to focus on several things like the creation of a solid backlinking strategy, advertising and promotion of your content.

Don’t forget that you should share your content wherever you can (where it is adequate to share your content) like other websites and social media.


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