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by Beth Jackson
on April 10, 2015

One of the things that will drive readers away from your website is a website that is not easy to navigate. If your site has trouble getting from one page to the next or your links do not work, you will begin to notice that your reader following diminishes.


People who navigate to your website expect your site to work properly, and they expect to not run into any issues when they are on your site. The following tips will help you make your website easier to navigate.

Keep Categories Divided

 

You want to make sure you keep your website’s categories divided evenly and well. If you navigate to a website and you cannot reasonably identify where you need to go, you may give up and move on. This is the same mindset your readers have too.


For instance, if you have a dental website, your patients should be able to find easily the home page the different service pages, and contact page. Jumbling everything together or not being able to find a specific service will send your patients to a competitor’s website.


Clean and Simple Design

You want your design to be simple and not over dramatic. A site that appears to be too bright or flashy can detract readers from the site. Clutter that appears on your site will only cause reader confusion, and if you have too many links, your readers will not know where to go.


You should have a clean website that is free from clutter. You want to have navigation titles that are clear so that everyone knows where they need to go.


Speed of Your Website

If your website speed is slow, this will cause frustration. Readers will only sit for a couple seconds to wait for a page to load and if it doesn’t, they move on to the next website. Your website and pages within the website should begin popping up almost instantly after clicking on them. You do NOT want longer load times.


User Friendliness and Mobile Version

Your website needs to be user-friendly and easy for everyone to interact with. If you have hidden text, confusing links, and sliders that do not appear on the screen, people will avoid your site. No one has time to sit and play with your site to try and read the content. Make the sliders visible and make the site easy to navigate.


In addition, many people use their mobile phones to view website content, and if your site is not optimized for mobile use, you may lose readers as well.


Setting up your site means taking time and focusing on what your readers want and expect from a website. Imagine being a user on your website and judge whether it is something you would reasonably expect if you were a customer. Consider if you would do business with yourself after looking at the site. If not, it needs to be better optimized with SEO and web configuration.

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