Trade show booths are expensive, but they can be a worthwhile investment when they’re done right. In 2018, one of the most important things you need to consider when you’re planning out a trade show booth is the technology that will propel your trade show efforts to the next level.
As you might expect, technology needs have changed dramatically over the past few years. The latest technology (that you can afford) should certainly be part of your trade show marketing plan in order to help your booth draw the attention you want and for your brand to build the reputation it craves.
Not sure what trade shows you should be attending? Check out this blog for a top ten list.
Getting your tech ducks in a row is no small feat, but the following list should help you to figure out just what it is you need to make your booth pop and have the leads start rolling in.
Internet (and backup)
You should expect your convention center to have internet connectivity. But you should also expect that internet to be slow and potentially to fail. If that happens, your technology-forward trade show booth could easily go dark. That’s why it’s a good idea to come prepared with a backup plan, like a mobile hotspot. Companies like Karma offer these type of hotspots for a relatively low cost, or your company's mobile provider might be able to offer you a deal.
Tablets & Touchscreens
Long gone are the days of slide projectors and pamphlets. Trade show visitors expect an interactive, personally tailored experience and the best way to do that is to utilize the technology you use everyday, like laptops, tablets and even mobile phones. Have iPads or other tablets available for visitors to add contact info into or send a personalized offer to their email address. Use QR codes to send mobile users right to your landing page with their own technology. This is a great choice if you anticipate a lot of visitors and lines for your touchscreens.
Having a landing page that is specific to your trade show is essential. You can use one landing page to promote your appearance at the trade show long before the show itself, so you know the exact makeup of the crowd and your best leads can know that you’re there. After all, 76% of trade show attendees arrive with a “must-see” list. At the show, you can shift to a landing page that will send visitors a unique offer, thereby letting them quickly and easily enroll in your trade show workflow.
Like it or not, a social media presence is now par for the course no matter what your industry and this is never more true than at a trade show. The employees working your booth should be actively promoting your brand’s presence on Twitter using the trade show’s hashtag as well as offering updates, letting attendees know where your booth is located, what products you’re showcasing, and when the best time to stop by for a chat is. Social media can also be a great way to connect with leads at the show. Searching for the show hashtag will let you know who is engaged with the show and might be a valuable person with whom to touch base.
No matter how “off line” you may consider your business to be, technology is an essential part of connecting with today’s consumers, both B2B and B2C. If your booth is connected, your company is connected and that bodes well for your trade show performance.