Many businesses rely on their social media following to bring in new business and to spread brand awareness. But to get the most out of your social media presence, is essential that you and your team take the time to focus on their social media page and run it. If you just let your page sit without any interactions, your followers will lose interest, begin to unfollow you, and ultimately head towards your competition.
One of the biggest challenges businesses face when it comes to social strategy is deciding when they should post on their social media pages and how often they should do it. Knowing exactly what, when, and how often to post can be quite confusing, which is why we are providing some tips that can help you take full advantage of your social presence.
If you use Facebook for your social pages, you do not need to post on behalf of your business too much. Since Facebook is used more as a social network for friends and family, over posting can be turn off and make followers annoyed with your page.
As a rule of thumb, you should post once a day to your Facebook business page. You should never post less than three times per week as any less than this will not make your business stand out in the minds of your followers.
A maximum number to stick by should be 10 posts a week, which would translate into twice per day during the work week.
When you focus on your content, think about the quality and make the posts meaningful!
LinkedIn and Google+
LinkedIn is a very professional channel, and you should adjust your tone from Facebook accordingly. LinkedIn and Google+ are often overlooked channels, but it is important to have a consistent posting schedule that balances listening and sharing with your audiences. One post a day is sufficient to connect with your followers without appearing too self-promotional on these channels.
Remember to differentiate your message across your Facebook, LinkedIn, and Google+ accounts so your brand seems more human.
If you use Pinterest, then you know there is a large user base and people are always looking for new content and ideas. On your Pinterest page, you do not have to worry as much about overposting, but you can still go overboard.
To get your board noticed, your business should use large, high quality photos. Try not to post less than five times a day and do not post more than 10 times per day.
People who utilize Twitter are looking for updates. They want to be in the know. If your business uses Twitter to make postings, you have no reason to worry about posting too much. You want to shoot for quantity on this platform to make sure your posts are seen. Of course, SEO matters and you should link to credible sites and blogs.
Businesses using Twitter can post as many times per day as they want, but should post at minimum five times per day to keep readers interested.
Instagram is a newer addition to a digital marketer's arsenal. Post photos of your company and your differentiators, this is a creative platform. While the number of posts varies according to different sources, we agree with the Social Media Examiner, posting too much will turn off your audience and over-saturate their newsfeed. Try posting no more than once a day unless you're at an exciting event like a trade-show and utilize active hashtags for increased traction.
Live streaming applications like FaceBook live, Periscope, and Meerkat are still extremely new to inbound marketers and the benchmark data for how often to post is not yet well established. We recommend testing out posting times and frequency with your audience. Maybe your industry could benefit from weekly updates whereas others might only use this tool during special events like conferences and new product launches.
Experiment with Periscope and see what your audience responds best to; it's easy to tell based on the number of live viewers and "hearts" your broadcast receives.
If you are on social media, but not making any posts, your followers will wonder what is going on. There is a line between annoying and providing things people want to read so it is important to know which platform to post on and how many times you should be posting. Once someone deems your company or postings annoying on social media, it can be hard to get them to come back and follow you.