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by Beth Jackson
on March 6, 2015

Although it’s been about three years since the first Google Penguin update was introduced to the public; many people became aware of this algorithm update few months ago. No matter if you have heard about it or not, the truth is that many webmasters have experienced its influence on their websites. 

Some of these updates have caused a “controlled” chaos in the search engine results pages and made many websites that were working hard on search engine optimization to lose their positions on Google, while websites that were not quite popular took their place. So, many people are wondering what exactly happened and were it possible to prevent this situation?

The essence of every Google update is to penalize a website that use SEO techniques in order to trick the system and take up a better position in the search results. There are few things that play a major role in this situation.

The first one is on-page SEO. If you excessively use your main keywords in the title, meta tags, H1 tags, sidebar and other elements of your website, Google will analyze these repetitions and based on that your website will be penalized. Google requires everything to be natural and to use keywords moderately on the website. Whether you want to or not, you will have to adjust to the rules of the game that Google dictates if you want to achieve high positions in their search results.

If you don’t want to follow the rules of Google you have the chance to opt out of it (which is not a very smart idea) and to focus on optimization for Bing or Yahoo which do not take into account all of these factors and allow you to use the techniques we have mentioned before to some extent in order to achieve your desired results.    

Another important factor is the anchor text of your incoming links. In case you want to rank well for some keywords, you need to use these keywords on the text links at least that how this type of optimization worked in the past. Google now check the distribution of text links that you have used in off-page SEO and asks to eliminate the so-called unnatural backlinks. So, if your website is linked to Webmaster Tools and Google detects the unnatural distribution of links, you will get a message that your backlinks are not natural and that you need to fix them.

There is no secret formula about how you can “beat” Google Penguin. What many experts recommend is to avoid removing your old links because this task can take months. Instead of that start building new links and stick to Google’s distribution rules. Ideally, if you plan your link strategy well, the uneven distribution of links that you have practiced so far will begin to equalize and start looking natural to Google.  

Ready to outlast any Google algorithm change? Contact us for more information on inbound marketing and SEO services.

Check out our e-book on Website Optimization to start Learning the simple steps you can take right now to make your website perform at a higher level. 



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