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Kevin Dean
by Kevin Dean
on May 2, 2013



In outer space no one can hear you scream, but in cyberspace a few simple tools can help you grab the attention of listeners and followers from around the world. Enter the universe of Podcasting.

It used to be that having your own radio show meant having to claim a stake on AM or FM broadband, but the internet has leveled the playing field in a big way. Even if you consider yourself a novice, you can create a pretty simple podcast that can become an exciting platform to share your unique perspective and expertise.

Decide on Content

To start things off, think about the kind of content you want to share through your podcast. Is your show going to be humorous? Will you be exploring serious issues? Tone is really important and so is a plan. Your show can be spontaneous and feature off the cuff commentary, but if listeners feel like you’re meandering, you might lose their attention. Consider having talking points or a short script to work off. You don’t have to stick to it religiously, but it’ll ensure that your thoughts are organized and clear.

Bring your own personality to the table and make sure that the program you’re crafting is an extension of your brand. You can also draw inspiration from other popular podcasts. Do some research and take notes on what they’re doing right and wrong. You can incorporate some of their best practices or avoid elements that you think fall short of a great experience for listeners.

Choose a Format

Think about what kind of format you want to explore as well. You can set up a panel of two or three experts to discuss a subject every week or act as host while different guests rotate in and out. An opening jingle can add some personality to the proceedings. You can also take questions from customers by reading tweets, posts or e-mails on air.

Find Great Software

Next, explore software options for recording. If you’re a Mac user, you might already have a great tool at your disposal. Mac computers come outfitted with Garageband, which is a pretty straightforward program for recording audio. It also lets you easily save sound files in an MP3 format, which is absolutely essential to reaching a large audience. Other formats won’t be as universally accessible as MP3’s. Some smartphones and tablets also come ready with sound recording programs. You can also find free editing and recording programs like Audacity.

Some other things you might consider are how often you want to podcast and whether or not you want to invest in any other kind of equipment. While a lot of devices have built in microphones, you might want to buy an external one for better quality. Meanwhile, scheduling podcasts helps you maintain a regular publication schedule and lets your audience know when to expect updates once you share your content online.

Next Week: Sharing Your Podcast Online

Understanding Podcasts