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Contributed by Brian Beck of Enceiba It should be no secret to anyone that B2B buyer behaviors have dramatically changed, particularly in the wake of the Covid-19 pandemic. Consider, for example, that more than 75 percent of both buyers and sellers n...

Contributed By Dave Daniels of BrainKraft The devastating impact of the 2020 pandemic will have a long-term effect on all industries, but especially the building materials industry. Innovation is the mother of invention, and it has accelerated since ...

Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your consumers’ purchasing behavior.

When a prospective customer ends up on your website, you have one of two choices. Provide them with the information they need about a product, and let them disappear to buy in their own time, from a location of their choice. Provide them with the inf...

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations, it seems it might be an easy thing for businesses based elsewhere to dismiss it -- especially if t...

What are your goals for your Company presence on Twitter? Are you posting regularly but not finding any momentum? There are many companies on Twitter that have a few hundred followers but aspire for more. Here are some tips to alleviate that malaise ...

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