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Cat Cook

Cat Cook
Cat is a channel strategist who helps clients with combining marketing and sales efforts to improve indirect channels of distribution. She is a strategic thinker with a background in content specialization and campaign implementation.

Posts by Cat Cook

Distributor Marketing

7 Tips to Gain the Edge Over Distribution Competitors

When it comes to distribution marketing, what sets you apart? How you approach your customers, sales, and delivery could give you the edge. You need t...

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Distributor Marketing

Why Cloud-Based Systems are Essential for Distributors

To say that we're living in an unprecedented age of uncertainty is, at this point, probably a little bit of an understatement.

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Indirect Sales Channels

How Does A PRM Improve Business Performance?

Successful partnerships with other businesses to scale a revenue channel means managing an increasing number of complex moving parts, each with its ow...

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Distributor Marketing

What is Distributor Marketing?

It took a little longer for B2B companies to shift towards the largely online marketing and purchasing platforms that B2C businesses were quicker to a...

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Indirect Sales Channels

6 Reasons Companies Should Invest in PRM

Staying competitive in today's tech-facilitated business environment requires the right technology for maximizing operational performance to increase ...

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Enterprise Resource Planning

What is Business Streamlining? (And How Can ERP Help?)

As businesses continue to grow and evolve to meet the demands of their ever-changing audiences, it's always important to find and capitalize on new op...

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Inbound Marketing

4 Top Tips for Writing Long-Form Content

While it's absolutely fair to say that many content marketing professionals understand the importance of actual, high quality content in their overall...

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Indirect Sales Channels

Why Do Indirect Sales Programs Lag When They Provide Value?

Indirect sales has consistently proven to be the highest-generating source of revenue for manufacturers. Yet despite the fact that increasing revenue ...

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Inbound Marketing

5 Highly Effective Inbound Marketing Strategies for Healthcare Providers

Did you know that according to new studies, more and more people are searching online for health information, but frequently can't find what they're l...

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