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When it comes to marketing of any kind, be it traditional mailers and cold calls or inbound marketing, you must know your target audience to be effective. The steps to understanding your target market audience are typically taken during the planning ...

I know what you might be thinking, you’re hearing a lot about this sales enablement thing, and your first thought is it's just "marketing fluff" that will come and go like the wind. And while we understand we marketers have developed a pretty good re...

For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and quarterly activities like a first grader seeing the first snowfall of the season. After all, those 2019...

Today, we continue our Meet the Sharks series with our newest shark in the tank, our ManoByte Content Specialist, Emily Neier.

For those of you who don’t know, over the past 10 years, ManoByte has grown from a solo entrepreneurial venture to a thriving business equipped with a team of 15 marketing professionals. We’ve moved locations several times to offset the growth of our...

As we’ve mentioned, marketing within a channel of Value Added Resellers (VARS) can pose some challenges because of the sheer dynamic of the multi-step sales process. Often times, the VARs are selling multiple lines of products, so getting yours to st...

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