So, you have been toying with Social Media for sometime, but perhaps yo feel it is time to take it to the next level. Here are 6 points to keep in mind to take your Social Media Strategy to the next level.
1. Don't just establish a social media vision, establish a laser-focused vision.
2. Consider engaging other employees, as well as your customer base and target customers.
3. Research trends, research competitors, research and then research some more.
4. Define the activities (and frequency) you will use to drive traffic, increase likes, offer relevant content, etc.
5. Gather together the people, research, content and any other tools you will need to maintain consistency in your social media efforts.
6. Be consistent in your efforts and consistent in measuring results.