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by Wyatt Winston, Guest Author
on July 25, 2018

It’s time to face the facts: Nothing about affiliate marketing is meant to be easyAt one point, you may have thought that building a website, creating content, and peppering it with affiliate links is all it takes. In fact, you probably went on ahead and planned how you’re going to spend your earnings once you have a couple of affiliate sites generating passive income.

Yet here you are — struggling to get a steady stream of conversions while having a single website.

It’s normal to be overexcited in this endeavor. Who wouldn’t be enticed by what successful affiliate marketing has to offer?

You can make passive income, multiply your results by creating more sites, and be in complete control of your time — all without the need for your own product nor a hefty initial investment.

What a lot of affiliate marketing guides miss, however, is how delicate the process of web design really is. And that, my friend, is why we put together this guide.

In this post, we’ll discuss the best web design strategies that will help you build a profitable affiliate site.

1. Eliminate Distractions

The number one rule in effective web design is to prioritize the visibility of crucial conversion elements.

From the get-go, be sure to define the goal of every landing page you create. The landing page below from SoundCloud, for example, is designed from the ground up to encourage users to register for their service.


Of course, SoundCloud is in no way an affiliate website. Still, it’s a perfect example of how distraction-free design works.

To help you determine the crucial pieces you need on your page, below is a roundup of conversion elements that demand your attention and how to optimize them:

Headline: First and foremost, your headline must be direct and punchy — it must immediately highlight the benefits that your audience is about to get. If you’re trying to write headlines for blog posts, don’t forget to mention your focus keyword.

Subheadline: Since you’re not supposed to use too many words in your headline, write a subheadline to give your audience more context. There are no rigid rules in writing subheadlines for your affiliate site. Just try to be as descriptive and honest as possible to set the expectations of your prospective leads accordingly.

Call-to-Action: As an affiliate marketer, you live and die by your ability to encourage your audience to click a link. You need to learn how to write compelling CTAs that are frictionless. For example, rather than using the CTA “Sign Up Now,” you should use “Start Your Free Trial” or “Get Started Today” instead. This is because the words ‘sign up’ are indicative of a lengthy registration process.

2. Build for Speed

Apart from being distraction-free, it’s important to provide your audience with a fluid browsing experience.

To users, there’s nothing more frustrating than a sluggish website that takes too long to present the information they want. As a matter of fact, statistics show that 40 percent of users will outright abandon a website that takes more than 3 seconds to fully load.

Fortunately, there are several easy-to-do strategies to improve your website’s performance: 

  • Compress Your Visual Assets: If you utilize a lot of visual content, such as infographics, videos, and animations, use a tool like Compressor.io to reduce their file size and optimize your site’s bandwidth usage.
  • Leverage a CDN: A surefire way to give your website a performance boost is to use a CDN, which stands for Content Delivery Network. Put simply, a CDN is a collection of proxy servers that share the responsibility of storing and delivering web content to users.
  • Use Performance Optimization Tools: For more specific steps on how to speed up your website, run a quick analysis with a tool like GTMetrix or Google PageSpeed Insights.

3. Present Reviews & Ratings

In affiliate marketing, plenty of website owners double down on product reviews and comparisons to enable the natural inclusion of affiliate links.

Unfortunately, written words alone aren’t always enough if you want to give your audience an impactful experience. Not to mention that the readability and visibility of your affiliate links can be compromised if you present everything through words, especially if you’re trying to sell multiple affiliate products in one comparison post.

A better approach is to organize the details for your affiliate products into tables along with their individual ratings. If possible, you can also include testimonials from actual users to make your content more compelling:


Image Source: HostingAdvice.com

4. Enhance Your Keyword Research

It doesn’t matter if you’re contemplating an SEO, PPC, or social media marketing strategy. Without proper keyword research, you’re only setting yourself up for failure down the road.

You see, targeting the right keyword makes sure you pull the right audience into your website. For example, if your target users are small business owners who are new to SEO, you need to optimize your strategy for keywords like “best ways to improve SEO” and “best SEO tools.”

A tool like Ubersuggest can help get the ball rolling by expanding your seed keyword ideas into hundreds of long-tail variations.

The seed keyword “SEO tips,” for example, can yield the following long-tail keyword suggestions:



Here are a few tips you need to remember when conducting keyword research with Ubersuggest.

  • Watch the Keyword Competitiveness Rating: In Ubersuggest, keyword competitiveness is rated on a scale of 0.0 to 1.0. A keyword competitiveness rating of 0.4 is generally considered as a sweet spot in terms of viability.
  • Look for Local Keywords: If you’re targeting a local audience, don’t forget to set the right language and region for your research. Simply select the right option from the drop-down menu next to where you enter your seed keywords.
  • Use Filters: Using Ubersuggest’s “Filter Results” feature, you can find long-tail keywords with commercial terms such as “hire,” “price,” “services,” and so on. These are keywords that are more likely to be used by people who are more likely to make a purchase.

5. Step Up Your Content Game

Now that you have a fresh batch of well-targeted keywords, the next and final step is to mold top-notch content around them.

Take note, most of your users won’t come to your website expecting to make a purchase on their first visit. What you need to do is earn their trust by providing them with valuable and actionable content.

By performing thorough keyword research, you should already have a list of useful content ideas lined up. If not, one of the best content research strategies you can try is to scrape ideas from Q&A sites like Quora.

Just like Ubersuggest, you can start using Quora by entering a seed keyword. You should begin to see suggestions pop up right off the bat.



For more results, select the first option (“Search: best SEO tips”) and navigate to the questions section.



Another advantage of using Quora is that you can also use it to promote your content straight to qualified leads. The typical approach is to answer a related question while cleverly inserting a link to your content.


Truth be told, an affiliate site is not too different from any other type of website. However, there are certain elements that you just can’t afford to miss if you want to convince more users to click your affiliate link.

With the tips above, you should be more than capable of developing an affiliate site that converts.


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