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by Lesley Scott
on September 3, 2015
If you are planning to redesign your website or want to increase page rank, you should use an SEO analytics tool to see where your site suffers. Analytic tools help you find holes in your social media, improve your on-page SEO and see how competitors stack up.After scouring the internet and researching analytic tools, I found that there are many, ranging in cost from free to several thousand dollars. I just wanted to compile a short list, so I have chosen five content analysis tools that would be a huge benefit to any company that uses inbound marketing.

1. HubSpot Analytics

HubSpot Analytics is an inbound marketing software program that looks at your contacts database, marketing content, and site traffic. It can help you to determine which marketing activities lead to revenue for your company by looking at your income by sources and telling you which source yields the best results. HubSpot Analytics is a full-funnel analytics system that continuously records events, reporting website traffic, identifying influential pages, reporting contacts, and collecting potential leads. There is also a mobile app, which means you can be up to date on your company’s progress even when you are away from your computer. Another bonus is the Know Your Competitor tool that shows you how your marketing efforts rank against competing companies. HubSpot Analytics ranges from free to $2,400 per month.

2. Rival IQ

Rival IQ helps optimize content promotion by reporting on past performance as well as competitors. It does so by collecting data from social networks, websites, and SEO rankings; it then filters the data to set up benchmarks to see how your site compares to your competitors. Rival IQ also shows you what content resonates with your audience best and gives insights to the current landscape of the market; which helps you polish and fortify your marketing strategy. They send out an email when anything in your landscape changes, so you can always be on top of the next big social breakout.  For those companies that use Facebook heavily, Rival IQ is very useful. One part of their application goes through Facebook and tracks your audience, your reach, and how engaged the audience is (how many likes, comments, shares, etc.).  Rival IQ ranges from $199 a month to about $399 a month.

3. SqueezeCMM

SqueezeCMM measures the ROI of your content and then generates reports and tracks audience activity and interests. SqueezeCMM's funnel analytic system looks through your content, and the conversations being had about said content, to find your weak spots so that you can tweak them. It also combs through your ROI and gives you easy to understand scores, to help you make sure you are staying on top of your marketing game. Their geo-tracking gives you great insight into the users that visit your site. SqueezeCMM focuses on audience engagement: which channel they use, what content theme they are looking at and talking about, which campaign the content is tied to and much more. They don’t give you any prices points on their software, just a button to schedule a demo. 

4. MarketMuse

MarketMuse is an SEO analytics system that crawls through your site and identifies gaps in content, finds prominent keywords and determines how your site stacks up against competitors. To determine topical gaps on your site with this tool, all you need to do is enter a keyword. MarketMuse will search the internet for your keyword and tell you what important topics are missing on your site, which gives you an instant content game plan. If you want to know if any of your content, just perform another keyword search and content scores will come up. If a section has a poor score, it will give you suggestions on how to improve that content. As you write and re-write, your content score will change, which will allow you to keep on top of things. Most companies should use this because higher quality content means higher readership, a more engaged audience, and better performance. MarketMuse ranges 

5. Piwik

Piwik is a free, open source website analytic application. It seems as though most people use Piwik as an alternative to Google Analytics, to measure how their content and marketing activities are doing. Piwik divides their software into four categories:
  • Visitors
  • Actions
  • Referrers
  • Goals/e-Commerce
Their e-Commerce Analytics software looks at revenue, orders, the average of value of orders, and product statistics. This is handy because it shows you what products are most popular. If you want to learn more about your site's visitors, you can search for information about them in a variety of ways, including date of their visit, the country they are from (even the region and city), the amount of time spent on the site, and if they are a new or returning visitor. The Referrers analytics looks at search engines, keywords, social networks and websites to see how your site is discovered. Piwik differs from most applications in that it is a self-hosted service, which gives you more control over your data, and allows you to customize your reports.Having a great analytics plan in place is key to making sure you are able to reach all your SMART goals. Choosing the right tool for you might mean trying a few things out, but once you start seeing those numbers go up and up, you'll know it was worth the investment. 

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