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Gillian
by Gillian
on September 16, 2014

Optimize Mobile and See Conversions Climb

Once upon a time, nigh on 30 years ago, mobile phones were territory where only the super rich dared to tread. Fast forward a short three decades to 2014 and we don't have to tell you that this is no longer the case. Today, 91% of all adults own cell phones and 56% of adults have web-enabled smart phones. This actually makes the mobile phone the "most quickly adopted consumer technology in the history of the world" according to the Pew Research Center. What else can we say has a 91% adoption rate?

On top of that, 70% of mobile searches lead to online action within an hour. Users that search online are searching to buy. Their searches are more urgent and more likely to convert.

So what can you do with this information? How can you ensure that all those mobile web users (17% of cell phone users do *most* of their web browsing on their phone) are getting your content, checking out your website, and engaging with your brand? Keep reading for 6 ways to optimize your mobile experience for your customers and leads.

Responsive Design

As a writer, I want to believe that the mellifluous words I string together will be enough to catch your attention and keep you interested. But I know you're really here for the gifs.
unoptimized mobile makes dean winchester sad
Joking aside, the way your site looks can have a huge impact on how long users spend there and whether they come back. When your site isn't designed with mobile users in mind, you're sending a clear message to them:
wait mobile users please come back
Instead, consider choosing a web design agency that is well-versed in responsive design. These designs actually change and shift your content around depending on what type of device is viewing it, so that every screen is the optimal size. That way all users will stick around long enough to see what you have to offer, which is key to optimize mobile experiences.

Mobile-ize Your Emails

Mobile penetration doesn't stop with your website. According to Movable Ink, 66% of emails are now opened on a mobile device, with smartphones accounting for 47.2% and tablets making up the remaining 18.5%. We already know that email marketing can be one of the most effective ways to reach your potential customers, but once you overcome that initial hurdle of getting them to open the email, you need to make sure it's optimized for their experience. Responsive templates can definitely help with this, but it also might mean changing the way that you wright. Keep your sentences short and to the point, with the understanding that people reading email on their phones tend to skim. You also want to make sure your fonts are standard size - too small and people will struggle to zoom in, too large and you'll end up with one word per line, which is not exactly user friendly.

Get Text Savvy

If you've spent any time around a teenager lately, you know that text messaging has taken that demographic by storm. But it's not just the Miley-crowd that's constantly lol'ing and omg'ing on their mobile phones. According to Time magazine, 32% of mobile users would prefer a text message over a phone call when given the option. You can optimize your users' experience by giving them that option. Let users text or Tweet you when they have a customer service issues. Give them the option to get mobile alerts about deliveries, product announcements, and other marketing messages. You might just find that your customers and leads are actually more engaged when you communicate via text message.

Those are just three simple ways that you can make sure your mobile experience is ready for your customers. Have more ideas? Let us know in the comments!

The ManoByte team is at INBOUND2014 this week!

Today's post was inspired by Tom Webster's Tuesday panel entitled The Mobile Commerce Revolution. Be sure to tweet us @ManoByte if you want to connect in Boston!


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