The inbound marketing industry is constantly seeing growth. As time goes on, business owners and professionals are coming to the conclusion that the old ways of interruption marketing tactics are less effective than new online marketing strategies. Today, we are going to showcase 3 top inbound marketing trends for 2014.
Ever since it was announced that "content is king," Google (and other search engines) have been changing their ranking algorithms to present searchers with the best search-related content. Google has had several recent updates that are geared towards this purpose alone.
Throughout the year, you and your marketing team need to create a strategy towards great, engaging content. Once you develop your plan and your target audience, the next step is to create the content. Keep your content specifically tailored towards a specific audience. Also, keep in mind where the content will be posted and make sure it is geared towards that channel.
The world of Social Marketing is expanding. Over 80% of users with a smartphone now access social media on a daily basis. The audience of social media is not just for the younger generation, but ages are ranging from 30 to 60 and higher in statistics. Google and other search engines are also taking into consideration your engagement on social media for ranking your pages and links as well. Utilize social media to present your business in front of your target audience, promote your products and build your online presence.
If you think that not having a mobile friendly website can't hurt your website rankings, then you are thinking like it's still 2004. Google and other search engines can easily tell what device users are on when they access your website, search and other websites as well. As ranking algorithms change, Google has been perfecting the results per the searcher's location and device. If your website is not mobile friendly, you could be at risk for being deranked on mobile devices or not being shown as an option in the search results. The theme today is: Go mobile or go home.
Here at ManoByte, we are constantly staying up to date with the newest ranking algorithms. As time goes on, marketing and SEO trends may change, but one thing is for sure to stay the same, that great content combined with a great strategy plan and implementation will help keep your business in front of your target audience. Need help with your SEO or marketing? Contact us today.
ManoByte is a Certified HubSpot Partner. Our offices are location at 4820 Cascade Road, Grand Rapids Michigan.