Marketing is difficult. It is a simple statement of fact, but that doesn’t mean that because it’s hard your business shouldn’t do it. In some ways the Internet has made marketing easier, but in other ways it has only created new and similarly difficult ways to market your business. Despite the occasional difficulty, marketing is so important for almost every business because the return on investment is so high.
When it comes to marketing your health care business online there are several things you should know. Today we’re going to look at a few tips for marketing your business in this new and exciting world.
Use Social Media Smartly
One of the best places to market your business online is through social media sites like Twitter, Facebook, and LinkedIn. That being said, social media marketing is also one of the hardest things to get right. It requires a huge investment of time and money if you want to see a return and actually gain customers from it.
One of the ways we suggest getting the most out of a beginning social media marketing strategy is to start small. Pick a social network and perfect your strategy for that network, and then add on additional social networks. We highly recommend using Twitter as that first network because it is significantly easier for small or medium size businesses that have no social media presence to get started on Twitter than it is on Facebook.
That being said, Facebook is a much larger network, so if you do start there, the rewards could be larger. Facebook will require a much larger investment, but it could be worth it if your firm has the resources.
Email has been around for over 20 years now, but it is still one of the most important marketing tools on the Internet. While 44% of solicitation email goes unopened, it is still one of the most useful ways to get eyes on your website or services.
In order to this successfully, you need as many email addresses as possible. There are any number of proven ways to do this, including putting email sign up forms on your homepage and landing pages, writing eBooks to give away in exchange for email sign ups, and more. That list you cultivate can be one of your most valuable marketing tools.
Interaction is Key
No matter what online marketing avenue you’re taking, it is important to remember that you’re marketing to real people. People respond to other people, and they love when they can interact with and relate to a business in the same way they interact with their friends and family. That means you need to interact and participate with people online in ways that make it easier to relate to your business.
Ready to market your Healthcare business online? The team at ManoByte is here to help your business grow. Contact us today to learn more about the online marketing solutions available for those within the Healthcare industry.